American Restaurant Concepts Announces Partnership With The Jacksonville Jaguars

JACKSONVILLE, Fla. - Sept. 3, 2013 // PRNewswire // - American Restaurant Concepts, Inc. (OTCBB: ANPZ) (ARC), operator and franchisor of the award-winning Dick's Wings & Grill® restaurants, announced today that it has entered into a partnership with the Jacksonville Jaguars under which it will serve as a sponsor of the Jaguars for the next three football seasons.

Under the terms of the partnership, ARC will market the Dick's Wings & Grill brand at all Jaguars preseason and regular season home football games at EverBank Field with concourse signage, radio advertising during Jaguars Game Day and either the Tailgate Show or Countdown to Kickoff, a rotating banner on the website, and email blasts to season ticket holders throughout the season.

In addition, ARC obtained the right to operate a concession stand in the popular "Bud Light Party Zone" at EverBank Field during the Jaguars' preseason home games, the Jaguars' regular season home games, the Florida/Georgia college football game and the Gator Bowl. ARC also obtained certain rights to operate the concession stand during the Jaguars' home playoff games. ARC assigned all of the concession stand rights to an unrelated third party that is operating the concession stand as a free-standing Dick's Wings & Grill restaurant. ARC is receiving a monthly fee in return for the assignment.

"The Jaguars are thrilled to offer Dick's Wings, a beloved Jacksonville brand, to the fans of the Jacksonville Jaguars at EverBank Field," said Mark Lamping, President of the Jaguars. "For more than 10 years, Dick's Wings has been synonymous with mouth-watering chicken wings in the greater Jacksonville marketplace. We are committed to providing Jaguars fans with the very best foods to enjoy, and offering Dick's Wings' quality products is yet another way we can deliver the premier stadium experience to our fans."

"We are very excited to partner with the Jacksonville Jaguars for the privilege of delivering top-quality, delicious chicken wings that will enhance the fan experience for millions of sports fans at EverBank Field," stated Richard Akam, Chief Executive Officer of American Restaurant Concepts. "The Jacksonville Jaguars is a preeminent local brand that has set the bar for excellence. We share in their passion for football and their commitment to the community. This is a great opportunity for us to put our Dick's Wings brand in front of the huge audience that follows the Jaguars, both in the stadium and beyond EverBank Field."

About American Restaurant Concepts, Inc.

American Restaurant Concepts, Inc., headquartered in Lafayette, Louisiana, is the operator and franchisor of Dick's Wings & Grill® full-service restaurants and Dick's Wings Express® express restaurants. The Company prides itself on the 365 original mouth-watering flavors it has created for its premium grade chicken wings. Dick's Wings offers customers the freshest wings, sandwiches, burgers, wraps, salads and signature waffle fries, all in a unique setting that combines a family-friendly environment with a sports-themed restaurant. Dick's Wings & Grill's chicken wings have won numerous awards in Florida and Georgia. The Company currently has 15 full-service restaurants and 2 express restaurants. Sixteen of the restaurants are located in Florida, with one located in Georgia. For more information, please visit the company's website at

Safe Harbor Provision

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements other than statements of historical fact contained herein, including, without limitation, statements regarding the company's future financial position, business strategy, budgets, projected revenues and costs, and plans and objectives of management for future operations, are forward-looking statements. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may," "will," "expects," "intends," "plans," "projects," "estimates," "anticipates," or "believes" or the negative thereof or any variation thereon or similar terminology or expressions. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from results proposed in such statements. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can provide no assurance that such expectations will prove to have been correct. Important factors that could cause actual results to differ materially from the company's expectations include, but are not limited to, those factors set forth in the company's Annual Report on Form 10-K for the year ended December 30, 2012 and its other filings and submissions with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. Except as required by law, the company assumes no obligation to update or revise any of the information contained in this press release.

SOURCE American Restaurant Concepts, Inc.


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