Virginia Hardee's Raise More Than $74,000 for Special Olympics

RICHMOND, VA - (Marketwired - Nov 6, 2013) - Hardee's® restaurants owned and operated by Boddie-Noell Enterprises recently raised more than $74,000 for Special Olympics Virginia. The annual When You GIVE, We All Win fundraiser invited Virginia Hardee's customers to purchase stars for $1 or $5 in exchange for a coupon sheet. The in-restaurant fundraiser ran from Oct. 1 through Oct. 28. The funds raised this year will send more than 500 athletes to the 2014 Summer Games.

Boddie-Noell Enterprises, the largest Hardee's franchise operator in the United States, has been partners with Special Olympics Virginia for 33 years, contributing more than $1 million to the organization over that time. Boddie-Noell owns and operates close to 200 Hardee's restaurants across Virginia.

"We appreciate our loyal guests and restaurant teams who stepped up to support Special Olympics Virginia again this year," said Jerry Allsbrook, chief marketing officer for Boddie-Noell Enterprises and board member for Special Olympics Virginia. "It is wonderful to be able to send so many athletes to the summer games."
Boddie-Noell and Hardee's also partner in Special Olympics Virginia's Training for Life program by employing persons with intellectual disabilities, some of whom are Special Olympics athletes, and providing a welcome workplace environment that breeds success.

"Many thanks to all Hardee's employees and to their generous customers," said Rick Jeffrey, president of Special Olympics Virginia. "For more than 30 years, Boddie-Noell has been a true partner in helping us build a bigger, better community by providing much-needed funding in support of Summer Games and expansion of statewide programs and services, and also by providing a workplace for people with intellectual disabilities."

In addition to the When You GIVE, We All Win fundraiser, Boddie-Noell sponsored the Special Olympics Virginia Over the Edge event, a unique fundraiser in which individuals rappelled down the SunTrust Center in downtown Richmond on Oct. 17 and 18.

The mission of Special Olympics is to provide year-round sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities. It provides them with continuing opportunities to develop physical fitness, demonstrate courage, experience joy and participate in a sharing of gifts, skills and friendship with their families, other Special Olympics athletes and the community.

To learn more about the Special Olympics Virginia please visit

About Boddie-Noell Enterprises

Boddie-Noell Enterprises (BNE) has been a Hardee's franchise operator continuously for more than 50 years. Today BNE is the largest Hardee's franchisee in the United States with 336 restaurants across four states (Virginia, North Carolina Kentucky and South Carolina). The company employs more than 10,000 people and is headquartered in Rocky Mount, N.C. For more information about the company, visit

About Hardee's

Celebrating more than 50 years in the quick-service industry, Hardee's® Food Systems is a wholly owned subsidiary of CKE Restaurants Holdings, Inc. of Carpinteria, Calif. As of the end of the second quarter of fiscal 2014, the Company, through its subsidiaries, had a total of 3,373 franchised or company-operated restaurants in 42 states and 28 foreign countries and U.S. territories worldwide, including 1,403 Carl's Jr.® restaurants and 1,965 Hardee's® restaurants. For more information, or to find a Hardee's near you, go to Hardee's social media sites include, and

About Special Olympics

Special Olympics Virginia is an accredited state program of Special Olympics Incorporated. Special Olympics is an international organization that unleashes the human spirit through the transformative power and joy of sports everyday around the world. Through work in sports, health education and community building, Special Olympics is addressing inactivity, injustice, intolerance and social isolation by encouraging and empowering people with intellectual disabilities which leads to a more welcoming and inclusive society. Visit us at Engage with us on Twitter @solympicsva;; and


Rick Rountree
(919) 878-1144


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