IHG Announces the First Crowne Plaza® Hotel in Serbia has Opened

January 29, 2014 // Franchising.com // InterContinental Hotels Group (IHG®), one of the world’s largest hotel companies today announced it has opened the first Crowne Plaza in Serbia - Crowne Plaza® Belgrade. Boasting the largest hotel ballroom in the country, the hotel’s meeting facilities further set it apart from the competition.

Originally opened as InterContinental Belgrade in 1979, the hotel was bought by Delta Holding in 2008. Delta Holding has since signed a new management agreement with IHG and has invested in the transformation of this famous hotel into a Crowne Plaza. The distinctive look of the hotel’s exterior has been retained whilst the interior has been completely restyled to encompass a simplistic elegant design and large welcoming spaces.

Conveniently located in the business district of Belgrade, the hotel is a five minute drive from Belgrade’s city centre and a 15 minute drive from Nikola Tesla International Airport.

Crowne Plaza Belgrade features 416 rooms, two restaurants, lobby bar, an exhibition hall, a full service business centre, 12 meeting rooms and a fitness and spa centre with the largest hotel swimming pool in Serbia.

Živorad Vasi?, General Manager of Crowne Plaza Belgrade said, "This new and modern hotel will be the pride of Belgrade and Serbia and is extremely well equipped to welcome business and conference travellers to this city."

Rolf Hübner, Vice President Central & Eastern Europe, Russia & CIS Operations, IHG comments, "Providing quality business services combined with a great night’s sleep is the very fabric of the Crowne Plaza brand. It has been recognised as a reputable business hotel brand consistently for the last 30 years and today Crowne Plaza hotels continue to be globally relevant to ambitious career-focused travellers in the ever evolving corporate world."

The hotel features the Crowne Plaza Sleep Advantage® programme, which encompasses the entire sleep experience, from training staff on how to create and maintain a restful environment to providing innovative products and services. Programme components include signature bedding, wake-up calls, designated quiet zones and aromatherapy.

With over 600 IHG branded hotels in Europe including the InterContinental Hotels & Resorts®, Holiday Inn® and Holiday Inn Express® brands, IHG’s broad family of brands meets the needs of guests, whatever the occasion – whether an overnight getaway, a business trip, a family celebration or a once-in-a-lifetime experience.

The Crowne Plaza brand is part of IHG and participates in IHG® Rewards Club which is the industry’s first and largest guest loyalty programme with 76 million members. It is free to join at IHGRewardsClub.com. There are currently 82 Crowne Plaza Properties in Europe with a further 12 in the pipeline due to open in the next three to five years*.

* Figures as at 30th September 2013.

About IHG (InterContinental Hotels Group)

IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of nine hotel brands, including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, EVEN™ Hotels and HUALUXE™ Hotels & Resorts.

IHG manages IHG® Rewards Club, the world’s first and largest hotel loyalty programme with over 76 million members worldwide. The programme was relaunched in July 2013, offering enhanced benefits for members including free internet for Elites across all hotels, globally.

IHG franchises, leases, manages or owns over 4,600 hotels and 679,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.

Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or www.youtube.com/ihgplc.

SOURCE IHG (InterContinental Hotels Group)

Media Contacts:

Laura Baker
For UK/European


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The Crowne Plaza® Hotels & Resorts brand is a dynamic upscale hotel brand located in nearly 65 countries around the world in major urban centers, gateway cities and resort destinations.


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