United® Real Estate Celebrates One Year of Franchising with Milestone of 17 Territories

Top National Real Estate Company Expands Nationwide in One Year with Disruptive Business Model

April 11, 2014 // Franchising.com // KANSAS CITY, Mo. – United® Real Estate, a fast-growing urban-centric real estate and franchise operation company, today celebrates the one-year anniversary of its comprehensive franchise offering. Since the introduction of its franchise model in April 2013, the company has sold 17 territories under its protected territory model, expanding to a number of the largest metropolitan areas of the United States.

"Now, more than ever, is an exciting time to be part of the United team as we continue to expand month after month," said Peter Giese, president, United Real Estate. "The rapid success of our franchise system in just one year proves that our offerings are unlike any other in the real estate industry. As we continue to grow, we look forward to bringing the United business model to even more agents and consumers in markets across the nation."

United Real Estate will also be accelerating its franchise growth strategy with the promotion of current executive Orlando Pedrero. In his new position as executive vice president of franchise sales, Orlando will be charged with hiring a team of franchise sales directors and work closely with them to secure the best franchise candidates in key real estate markets across the nation, expanding upon the company's already consistent growth and overall franchise success.

Orlando's experience in real estate franchise development includes working with some of the top real estate brands in the world. He has been recognized as a top franchise sales director at RE/Max International and was a member of Realogy's management team.

"Orlando's knowledge of the real estate competitive landscape will prove invaluable to growing our network of franchise offices," said Dan Duffy, chairman and chief executive officer, United and United Country Real Estate. "Orlando has an exceptional skill when it comes to building successful business systems and we look forward to his work for our ongoing plans of aggressive expansion."

In addition to its company-owned real estate brokerages, United's franchised offices are operated in Pasadena, Beverly Hills, Kansas City, Louisville, Lexington, Northern New Jersey, Scottsdale, Pomona, the greater Los Angeles area and other markets that are soon to be announced. The company credits its success to the number of experienced agents who are attracted to United 100 percent commission brokerage model. The 'Freedom Model' offers a full-service solution that provides the latest marketing, technology and training tools needed to succeed. The company's focus is on developing top franchised real estate companies in each market it operates in, providing each franchise partner the full support they need to rapidly recruit quality agents and build a great business.

For more information on United Real Estate please visit http://unitedrealestate.com/.

About United Real Estate

United® Real Estate was founded in 2011 with the purpose of fixing the problems in the residential real estate brokerage industry. The company's mission is to provide the latest training, marketing and technology tools to both agents and brokers all under a 100 percent commission strategy that makes it profitable for an agent to sell more real estate and for real estate brokers to own a successful, thriving real estate company. The 2013 Swanepoel TRENDS Report, one of the real estate industry's most respected publications, recognized United Real Estate as a "frontrunner" for rolling out the real estate office of the future. The United Real Estate system is gaining momentum nationwide through a comprehensive franchise solution for real estate brokers in urban markets. With a unique, disruptive business model, United Real Estate is recognized not only as one of the fastest growing real estate companies in the United States, but also the only national company that provides 100% commission to agents combined with a full suite of state-of-the-art technology and marketing tools. Additionally, unlike competing franchise systems, United follows the "protected territory" model, only allowing one franchise per market.

SOURCE United Real Estate

Media Contact:

Stephen Kretsinger
Public Relations Department


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United Real Estate, a division of the United Real Estate Group, was founded with the purpose of offering solutions to the challenges facing agents in the residential real estate brokerage industry.


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