Travelodge Celebrates Loveable Mascot's Bear-y Special 60th Birthday

Offers Chance at Build-A-Bear Workshop Birthday Party, Plus a $10 Gift Card

PARSIPPANY, NJ - (Marketwired - June 18, 2014) - Grab a noise maker and put on your party hat! This summer, the Travelodge® hotel brand is giving travelers across the U.S. the chance to win one of 60 Build-A-Bear Workshop® birthday parties, plus the opportunity to earn a $10 Build-A-Bear Workshop Bear Buck$® gift card, all in celebration of the hotel brand's beloved mascot Sleepy Bear and his 60th birthday.

Now through July 14, 2014 travelers can enter "Sleepy Bear's 60th Birthday Sweepstakes" by visiting and registering for their chance to win. In addition to the initial entry, travelers can earn a second entry by registering for Wyndham Rewards® -- the loyalty program of Travelodge hotels and parent company Wyndham Hotel Group -- or, if already a member, logging into the page with their username and password. A third entry may be earned by liking the Travelodge Facebook page.

"Sleepy Bear is a mascot that's loved by parents and children across the country," said Caryl Porter, Travelodge brand senior vice president. "We're excited to launch his birthday festivities by giving hundreds of children the opportunity to not only laugh and smile with their friends but create a unique and lovable teddy-bear of their very own."

Upon conclusion of the sweepstakes, sixty winners will be chosen at random from among all eligible entries, each receiving their very own Build-A-Bear Workshop birthday party good for up to 10 guests. Parties will be awarded in the form of a $250 Build-A-Bear Workshop Bear Buck$ gift card.

In addition to the sweepstakes, travelers can earn a $10 Build-A-Bear Workshop Bear Buck$ gift card, simply by staying two consecutive nights or more at any participating Travelodge hotel. To receive the gift card, guests must book via, or, using the rate code SFA. Stays must be booked by September 30, 2014 and completed by December 31, 2014, with a limit of five gift cards per household. For full terms and conditions, visit

Sleepy Bear's 60th Birthday Sweepstakes is open to residents of the U.S. and no purchase is necessary to enter. In lieu of entering online, travelers may also enter the sweepstakes via mail. There is a limit of three entries per person regardless of entry method. For more information, to enter or to see the official sweepstakes rules, visit

First trademarked in 1954, Sleepy Bear has been an integral part of the Travelodge brand for 60 years. Sleepy has received a number of makeovers during his time as the brand's official "Ambassador of Adventure." In his latest form, debuted in 2012, he's computer animated, energetic (thanks to a great night's rest) and ready for adventure!

About Build-A-Bear Workshop, Inc.

Founded in St. Louis in 1997, Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are approximately 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, and Mexico. The company was named to the FORTUNE 100 Best Companies to Work For® list for the sixth year in a row in 2014. Build-A-Bear Workshop posted total revenue of $379.1 million in fiscal 2013. For more information, call 888.560.BEAR (2327) or visit the Investor Relations section of its award-winning Web site at®.

About Travelodge

Part of Wyndham Hotel Group, Travelodge® is a chain of over 430 economy hotels located throughout the U.S. and Canada designed to keep guests close to adventure at an affordable price, no matter where their travels take them. Standard amenities include free Wi-Fi and complimentary "Bear Bites" continental breakfast. Many hotels also offer fitness centers, swimming pools and the opportunity to earn and redeem points through Wyndham Rewards®, the brand's guest loyalty program. Travelers can join the program for free at

Each Travelodge hotel is independently owned and operated under franchise agreements with Travelodge Hotels Inc., a subsidiary of Wyndham Hotel Group and parent company Wyndham Worldwide Corporation (NYSE: WYN). Reservations and information are available by visiting

Wyndham Hotel Group is the world's largest and most diverse hotel company, encompassing approximately 7,500 hotels and 646,900 rooms in 69 countries under 15 hotel brands. Additional information is available at For more information about hotel franchising opportunities visit


Rob Myers
Wyndham Hotel Group
22 Sylvan Way
Parsippany, NJ 07054
+1 (973) 753-6590

Martha Pulido
(212) 219-0321


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