Max Muscle Sports Nutrition's New Regional Director Plans to Increase Community Involvement and Franchise Success

(PRWEB) August 19, 2014 - Mike Dalton accumulated a wide array of skills from his career background working in business development and management. He managed and communicated directly with his employees while selling, shelving and distributing product. Although his career was successful, he always dreamed of owning his own business.

He began researching business opportunities and found an open position to oversee the Colorado and Utah Max Muscle Sports Nutrition markets. The position required a business-minded, hardworking individual who was interested in helping MMSN's brand grow substantially throughout this region. This sparked Mike's interest, as he has always had a passion for athletics. Mike was also looking for an opportunity that would allow him to work standard business hours. In his franchise research, he found that most opportunities (especially fast food) required he be available throughout the early morning and late evening. Mike wanted to continue to teach his children's sports teams and be involved in their everyday life. Max Muscle Sports Nutrition's standard business hours make it easy for franchisees like Mike to partake in these extra-curricular activities.

Mike has been working with the Max Muscle Sports Nutrition team for months now, learning about the business from his predecessor and other franchise owners. He now fully understands the MMSN brand, its clientele and how he can continue working towards building this business. Because of his career experience, Mike is able to see opportunities in a given market and expand on them.

He believes there is a huge opportunity to grow the Max Muscle Sports Nutrition name. “When people hear Max Muscle Sports Nutrition, they think of body builders. I believe there is a huge opportunity in this specific market to share with people what we do and how we do it, so they do not just assume they know what our brand is about,” he states. His goal is to share with the Colorado and Utah communities the benefit to all physically active and athletic people using MMSN supplements. He believes strongly in the brand and knows it can improve athletic performance in all activities.

Mike believes the way to do this is through community involvement and getting the Max Muscle Sports Nutrition name out in front of everyone in the community. “Once people start seeing our name everywhere, they then will ask questions about us and our brand.” His market includes two of the most active states in America which will allow him to get involved and help sponsor a wide range of athletic events. “We are more than just body building, we are nutrition, diet and everything you need to maintain good health. I want to help make Max Muscle Sports Nutrition a household name."

With regional directors like Mike Dalton, Max Muscle Sports Nutrition is on the verge of growing its franchised store network through its increased brand exposure, community involvement and its continual brand loyalty. The more MMSN stores throughout the US, the easier it will be for the company to reach their goal of helping America get healthy! MMSN's President, Mr. Patrick Sanders, has launched an expansion program to triple the size of the store system in 10 years.

About Max Muscle Sports Nutrition

Max Muscle Sports Nutrition is a 20-year-old national franchised retailer of over 200 scientifically-formulated nutritional products and services under its own brand. It was founded in 1990 by Joe Wells, former NFL player, and is based in Orange, CA.


Tom Sampson
O: 503.590.6575


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Max Muscle offers a diverse but integrated product mix of innovative nutritional supplements, fashionable athletic apparel that targets a broad consumer base with a true passion for fitness and health.


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