First-Time Franchisees Assume Ownership of Hawaii Valpak Territory

Local Entrepreneurs Bring Savings to Businesses and Residents in The Aloha State 

December 03, 2014 // // LARGO, FL - Valpak, a leader in local print and digital coupons, announced today that Mark Weisbrod and Kala Kos have acquired the existing Valpak of Hawaii territory. With this territory, Valpak’s signature blue envelope will now mail to nearly 220,000 households on the island of Oahu, Hawaii.

"Kala and I are thrilled to be joining the Valpak team, as we’ve always had an entrepreneurial spirit," said Weisbrod, Valpak of Hawaii franchisee. "After learning about Valpak’s suite of digital and print products, I knew this was the perfect opportunity for us. We look forward to partnering with local businesses to help them grow their business, and serving the community by offering consumers savings through Valpak."

When searching for a new business venture, Weisbrod and Kos were impressed with Valpak’s business model, strong market position and great reputation in the area. Weisbrod most recently taught finance at the University of Hawaii, West Oahu campus. Prior to teaching, he spent most of his career involved in his family’s business where he gained a wealth of experience in new product sales and marketing.

"Mark brings in-depth knowledge and experience to the Valpak team from his work in the Hawaii area," said Greg Courchane, Valpak’s director of franchise sales. "We are confident that he and Kala will take the Hawaii market to a new level, and we look forward to watching the territory grow in the coming years."

A leader in cooperative direct mail, Valpak mails over 20 billion coupons to nearly 40 million demographically-targeted households per month in more than 100 markets in 45 states and four Canadian provinces. Today, in addition to its flagship blue envelope, the brand offers its business customers an impressive portfolio of digital advertising products including Smartphone apps, which are also integrated into the Samsung Wallet, iOS Passbook, Google Wallet and Windows Phone Wallet, as well as QR codes and online coupons to reach consumers at home, and on-the-go. Cox Target Media, providers of Valpak, also owns, a leading online source for savings and personalized deals. Working together, Valpak and offer consumers a more extensive selection of offers and a rewarding shopping experience as content is shared across platforms.

Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000, and a minimum net worth of $150,000.

For more information on advertising with Valpak of Hawaii, please contact Mark Weisbrod at or (808) 942-1800.

For more information on Valpak franchise opportunities, please contact Greg Courchane at or (800) 678-2743 or visit

About Valpak®

Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers coupons and savings to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions online through and, sites offering free coupons, e-commerce and coupon codes. Additionally, the Valpak coupon mobile coupon app for smartphone platforms delivers easy to find savings for consumers. For more information about advertising with Valpak, please contact 1-800-676-6878.

About Cox Media Group

Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 3.5 million print and online newspaper readers, and 14 million radio listeners. For more information about Cox Media Group, please check us out online at

SOURCE Valpak®

Media Contact:

Erin Baker
Account Coordinator
Fish Consulting, LLC
O: (954) 893-9150
C: (954) 732-6053



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