About Valpak®
In a time where accountability in advertising has become mainstream, Valpak® delivers. After 40 years in an industry we pioneered, Valpak® is still the #1 brand by far delivering over 20 billion coupons to targeted consumers in 2008. More than 54,000 unique advertisers advertised with Valpak reaching more than 40 million households every month. Consumers have grown to depend on Valpak® products to deliver great savings and business owners continually enjoy the measured results and ongoing success of cooperative direct mail and web based advertising with Valpak®.
Valpak helps local, regional and national businesses prepare offers and messages, and send them to a receptive audience with above-average income and spending habits. A Valpak ® franchise gives you the opportunity to control your own destiny; enjoy a strong, positive public image; and build your own business within a multi billion dollar industry!
Today, we have grown to over 175 Valpak franchises in the United States and Canada. While we have coverage in just about every major metropolitan market throughout the country, there are still over 100 markets still available in the US alone. In July of 2007 we opened a brand new state-of-the-art printing facility in St. Petersburg, FL. This new facility represents a $227 million investment in our brand and the future of our company. There is nothing like it in the world and the competitive advantages it presents are endless.
The Valpak® Opportunity
A Valpak ® franchise is a full-time, hands-on opportunity and perfect for sales oriented individuals. Our franchisees take advantage of ALL of the following:
High income potential
- $173.2 billion industry is growing annually.
- Low overhead and low cost of entry. Can be home-based or office based.
- Share in passive revenue streams from national & intermarket sales garnered outside your franchise territory.
- Unlike most franchise opportunities, Valpak® is not a royalty-based system. This means you keep a larger share of the profits generated by five total revenue streams - Local sales, Intermarket sales, national sales, Solo Values® and Valpak.com®.
High visibility & recognition
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 9 in 10 adults (93%) receiving Valpak are aware of it (Source: 2009 Valpak Readership Survey, Directions In Research, eRewards)
- Nearly 9 in 10 (85%) households receiving Valpak open and look through the coupon offers (Source: 2009 Valpak Readership Survey, Directions In Research, eRewards)
- Valpak ® is twice as large as its next two competitors combined; supported by national media exposure annually - the #1 brand by far with 92% brand awareness throughout the country.
- We mail more than 500 million envelopes a year containing more than 20 billion local, regional and national offers. That's an audience larger than the Superbowl every month!
- Monthly national promotions tie in with major entertainment names - recent mailings have included 20th Century Fox, CBS, Food Network, HGTV and Martha Stewart
Simple business model
- Valpak ® helps businesses grow by attracting new customers with repeated, high-quality direct mail offers.
- Valpak corporate handles all of the printing, mailing, distribution and graphics associated with our products allowing the franchisees to focus on what drives revenue to the bottom line...sales!
- Valpak® is ideal for the sales-minded professional. Our successful franchisees and sales representatives build relationships by approaching business owners and offering proven advertising and marketing solutions to help them grow their business.
- Proprietary software and technology tools help you focus on the unique opportunities of running a Valpak® office.
Training
- More than 300 hours of training are available per year!
- Multiple regional and national conventions are held each year for owners and sales representatives.
Support
- A group of dedicated professionals provides close supervision and assistance to help insure smooth startup.
- The Valpak® Network is supported annually by a corporate advertising budget of more than $10 million.
- The Valpak® family of franchises; along with home office support provide the help and guidance necessary to grow your business effectively.
What is the initial investment?
- Initial franchise and training fee - $17,500
- Territory costs are based on size of market - starting at $25,000
- Opening inventory - none
- Great Start Up program to help you get started fast
- Location - may be home-based or operate from office
- Liquidity requirement - minimum of $75,000
- Net worth requirement - minimum of $150,000
- Offered by prospectus only
Are you a candidate?
We provide all the tools and support necessary to help you achieve your personal business ownership goals through the Valpak ® franchise opportunity. The rest is up to you. If you're motivated and want to build your own sales organization in an exclusive territory, the Valpak® opportunity may be perfect for you. A Valpak ® franchise is a great fit for people that:
- Have a good work ethic
- Want to control your own destiny
- Have a strong sales background with some management and supervisory skills
- No prior advertising experience is necessary
VALPAK Franchise Information Request Form
Please take a moment to fill out the short form below to inquire about opening your own VALPAK Direct Mail Franchise.
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