Spreading the Love: Which Wich's Project PB&J® Teams with Dallas Charities to Break Sandwich-Making Record

Dallas-based Chain Holds 'Spreading Party' With Goal of Making 21,000 Sandwiches

DALLAS, TX (PRWEB) January 13, 2015 - Which Wich, an award-winning, national, fast-casual sandwich concept, plans to make and donate more than 21,000 peanut butter and jelly sandwiches to local organizations across Dallas on January 15, 2015 as part of the brand's Project PB&J® program. The event will begin at 9:00AM at the Sheraton, 400 North Olive St, Dallas.

The donation will be prepared during the brand's franchise conference with the help of hundreds of Which Wich franchisees and corporate team representatives, as well as dozens of volunteers from local charities and organizations. The volunteers will join forces to break the current Guinness World Record of 20,975 sandwiches made in an hour.

"As a Dallas-based brand, we're particularly excited to be giving back to the community that has so warmly embraced us," said Jeff Sinelli, founder, CEO and "Chief Vibe Officer" behind the booming sandwich brand. "I believe a simple peanut butter and jelly sandwich can change the world, and we hope to make a significant impact in our community with our record-breaking Spreading Party."

To ensure that the PB&J sandwiches help feed those who need them most in the greater Dallas area, Which Wich has committed to donating the sandwiches to 20 organizations. These include:

  • The Salvation Army DFW
  • Our Calling
  • The SoupMobile
  • Boys & Girls Club of Greater Dallas
  • Big Brothers Big Sisters Lone Star
  • Foster Kids Charity
  • Genesis Women's Shelter & Support
  • Dallas Casa
  • The Bridge North Texas
  • Metrocrest Services

The event is in support of Which Wich's newly launched philanthropic campaign, Project PB&J®, where for every PB&J sandwich purchased in a Which Wich location, the company donates a PB&J to a local cause and banks one for their global initiative trust.

The Spreading Party will be generously supported by Hormel Foods Corporation, who will provide the Skippy Peanut Butter and ©/®The J.M. Smucker Company, who will provide the Smuckers® Grape Jelly.

"In 2015, we're setting a system-wide goal to make over 1-million PB&J sandwiches," Sinelli said. "If we do that, that's a whole lot of sandwiches, and a whole lot of effort, and a whole lot of people who will be able to put something in their stomach that might not otherwise have that opportunity."

Since launching at the beginning 2014, the campaign ended the year with more than 50,000 PB&J sandwiches sold and thus 150,000 donated back to local communities and banked for large scale areas of need.

The company currently has locations in 38 states and the United Arab Emirates, Mexico City, and Panama City. Which Wich is rapidly expanding and territories are available across the United States with a heavy focus in the Chicago, Phoenix, Salt Lake City, Las Vegas, New Orleans and DC-Baltimore areas for growth. The brand is also looking forward to expanding internationally in 2015, with openings in Qatar, Bahrain, Kuwait, Lebanon and Saudi Arabia.

About Which Wich

Which Wich® Superior Sandwiches was founded in Dallas in late 2003 by restaurant entrepreneur, Jeff Sinelli. The national sandwich franchise chain is best known for its customizable sandwiches, creative ordering system, and personalized sandwich bag. In 2014,QSR named Which Wich one of their "2014 Best Franchise Deals" and Forbes listed Which Wich as one of their 2014 "30 Best Franchises To Buy." Which Wich currently has 400 locations open or in development in 38 states and eight countries. For more information, visit http://www.whichwich.com.

About Project PB&J®

Which Wich's Project PB&J® program aims to aid in the fight against hunger by allowing customers the chance to donate peanut butter and jelly sandwiches to organizations in local communities who provide food for those in need. Which Wich founders, Jeff and Courtney Sinelli, share a love for the PB&J sandwich and after supporting hundreds of charitable causes over the last decade, Jeff and Courtney wanted a more direct path to helping people. It occurred to them that maybe they could change the world by giving away PB&Js.

Project PB&J® was started in January 1, 2014 to bring comfort and comfort food to those in the world who need it; to let them know someone out there cares. From those affected by natural disasters to local organizations, Project PB&J is trying to bring a smile to the face of those in need and a meal to their belly. Now Project PB&J is featured in every one of our nearly 400 stores across the country.

When you buy a Project PB&J sandwich, you're helping in three ways. You get a sandwich, which you can give away or gift if you're not in the mood for PB&J. Which Wich® gives a second PB&J sandwich to a local organization that could use a little love. And Which Wich banks a sandwich to help the world during times of greater need.

Spreading Parties were born out of a sense of camaraderie, attempting to make even bigger impact in our communities. From 20, to 500 people, Spreading Parties are a way to come together and make thousands of PB&Js in one room, together. Join us at LEAP 2015, where we will attempt to break the World Record and join forces to make 22,000+ PB&Js to donate in greater Dallas-Fort Worth!

For more information, visit http://www.projectpbj.com.

SOURCE Which Wich


Lauren Kaminski
No Limit Agency


Social Reach:

Viewer Response:

comments powered by Disqus

Which Wich® Superior Sandwiches »

Which Wich Superior Sandwiches, the national sandwich franchise chain is best known for its customizable sandwiches, creative ordering system, and personalized sandwich bag.


  1. Business Overview
  2. Franchise News

Franchise News Room »

News By Industry »

Hot Opportunities

Kitchen Solvers Franchise Opportunity

Kitchen Solvers
As a Kitchen Solvers franchisee you will not need any prior remodeling or...

Kids 'R' Kids Franchise Opportunity

Kids 'R' Kids
Kids 'R' Kids Learning Academies is a pioneer in the early childhood...

Taco Bueno Franchise Opportunity

Taco Bueno
At Taco Bueno, we continue to make Tex-Mex the right way. We prepare our...

Batteries Plus Bulbs Franchise Opportunity

Batteries Plus Bulbs
Whether you're an existing multi-unit operator with a non-competing brand...

Nestle Toll House Cafe by Chip Franchise Opportunity

Nestle Toll House Cafe by Chip
Nestlé Toll House Café by Chip is the only major, national dessert café...

Midas Franchise Opportunity

Midas, a recognized brand throughout the world and highly renowned name in...

Wireless Zone Franchise Opportunity

Wireless Zone
Almost 25 years ago an instantly successful business began called...

Blue Coast Burrito Franchise Opportunity

Blue Coast Burrito
Bring a healthy alternative to traditional fast food to your location with...

A Franchise Update Media Group Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2016. All Rights Reserved. Site Hosting Provided By: wishVPS on FUMG3

In Loving Memory Of Timothy Gardner (1987-2014)