New Miracle-Ear GENIUS™ Technology Provides Better than Normal Hearing

Offering a Superior Listening Experience in Challenging Environments

Plymouth, MN (PRWEB) February 18, 2015 - Miracle-Ear, America's most recognized hearing aid brand, launches new GENIUS technology providing wearers up to 25% better speech recognition in challenging listening environments than people with normal hearing*. The exclusive GENIUS technology platform is available in our most popular RIC model.

"GENIUS technology offers exquisite audibility through high definition digital sound," said Rebecca Younk, Audiologist for Miracle-Ear. "This enables more natural sound quality for our wearers and we are excited to have this available."

The features included within this platform use minimal power consumption and are completely automatic. Together they engage seamlessly and automatically in response to the changing acoustic environment, all without compromising battery life. GENIUS includes the following features:

  • Directional Focus: Allows the wearer to hear front and center, blocking unwanted noises.
  • Wireless Windscreen: Removes the wind noise, allowing other sounds to be heard more clearly.
  • VoiceTarget 360: Zeroes in on the voices and conversations wearers want to hear in any direction.
  • HD2Sound: High definition digital sound, processing sounds similar to the brain.

"The new GENIUS technology product offering marks a milestone in advanced hearing technology," said Younk. "This type of product innovation allows us to offer an industry leading hearing aid and is what sets Miracle-Ear apart as the premier hearing solution provider."

Miracle-Ear offers a complimentary, comprehensive hearing test that includes a complete hearing health history, visual ear canal inspection and a comprehensive diagnostic hearing evaluation. If test results indicate a hearing loss, Miracle-Ear tailors a hearing aid solution to the individual's lifestyle; working with the customer to determine which solution best meets his or her individual needs.

For more information on Miracle-Ear and the GENIUS platform, please visit

About Miracle-Ear

A trusted resource for hearing solutions for over 65 years, Miracle-Ear uses state-of-the-art technology to remove the barriers of hearing loss. The Plymouth, Minn-based company specializes in customizable hearing solutions that feature discreet, comfortable products designed to meet each individual's hearing loss needs. Free hearing tests are available at all of the company's 1,200 franchised locations across the U.S. Franchise opportunities are available for those interested in running their own Miracle-Ear business with the support of a nationwide industry leader. For more information, visit You can also learn more about Miracle-Ear Reviews by reading our testimonials online.

*Studies conducted at the University of Northern Colorado (2014) and Oldenburg Horzentrum (2013) showed that Speech Reception Thresholds (SRT) in cocktail-party situations improved up to 2.9 dB for wearers with mild to moderate hearing loss using GENIUS with Directional Focus, compared to people with normal hearing. This corresponds to over 25% improvement in speech understanding.

SOURCE Miracle-Ear


Meghan Lynch
Miracle-Ear, Inc
+1 763-268-4132


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