Starwood Preferred Guest® and Uber Rev Up Rewards with One-of-a-Kind New Partnership

New Global Partnership Super-Charges Ability to Earn Starpoints Anytime, Anywhere for SPG Members and Uber Riders

Take a #SuiteRide with Uber and SPG on February 28 to Earn a Free Night

STAMFORD, Conn. - February 24, 2015 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) and Uber are putting travelers on the fast track to valuable rewards with today's announcement of an exciting new strategic partnership that will give Starwood Preferred Guest® (SPG®) members who ride with Uber the opportunity to earn coveted Starpoints during any Uber ride, anywhere worldwide.

"This new partnership with Uber accelerates our SPG members' drive to rewards and is just one more way that Starwood is combining high tech and high touch to transform their travel experiences," said Adam Aron, CEO, Starwood Hotels & Resorts. "It is especially satisfying for us at Starwood to be partnering with a cutting edge and innovative pioneer like Uber. It is truly impressive to see how Uber has revolutionized transportation for the better."

Take Uber To More Starpoints

With this new partnership, Starwood and Uber are enhancing the guest travel experience by ushering in the next generation in travel rewards. Now earning coveted Starpoints is as easy as requesting an Uber. After linking existing SPG and Uber accounts at and completing one qualifying stay in the calendar year at any Starwood hotel worldwide, SPG members using Uber can simply sit back and enjoy the ride—during their stay or every day—while watching their points rack up.

All SPG members will earn one Starpoint for every $1 USD spent on Uber rides—with bonus earning awarded while in-stay.











Points Earned Everyday


Points Earned In-Stay





1 per $ spend with Uber


2 per $ spend with Uber



Gold, Platinum


1 per $ spend with Uber


3 per $ spend with Uber



Platinum 75+


1 per $ spend with Uber


4 per $ spend with Uber





The global partnership is available in every market where Uber operates, including throughout the United States, China, Brazil, and across Europe. For more information and full details on the partnership, please see

"When we looked at how to make the Uber experience even better for our millions of riders worldwide, a partnership with Starwood was a natural fit. There's a Starwood property in the majority of the 291 cities where Uber operates," said Travis Kalanick, CEO of Uber. "With this first-of-its-kind partnership, SPG members can now get an extra reward for taking an Uber anytime anywhere."

Jumpstart your #SuiteRide this Weekend

To kickoff the partnership, Uber and Starwood are teaming up to surprise and delight SPG members and Uber riders with an "SPG #SuiteRide" in five cities around the world. On Saturday, February 28 Uber riders who link their Starwood and Uber accounts can select the "SPG" vehicle option within the Uber app for a door-to-door branded hotel experience on wheels and 15,000 Starpoints – good for a free night at category 1-5 Starwood hotel.

#SuiteRide members will experience the unique features and amenities from Starwood's nine distinct brands—St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element® in their SPG-branded Uber including:

  • Westin Hotels – an invitation to indulge in its signature well-being amenities, including a 10-minute Headspace meditation session, a Westin Heavenly Robe, and a Westin White Tea Travel Set.
  • W Hotels – a blend of iconic design and contemporary luxury will immerse riders in an extraordinary experience featuring LED mood lighting, music inspired by W, and a Bliss Spa travel pack.
  • St. Regis – a luxurious ride combining classic sophistication with modern sensibility where riders will enjoy fresh flowers; jazz music; Beyond, The St. Regis Magazine; and the St Regis Bloody Mary book.
  • Aloft – a modern, fresh and fun experience including a mini-refuel kit and free wifi for the tech savvy traveler.

These one-of-a-kind, limited SPG Ubers will hit the road in the following cities around the world: Dubai, London, Mexico City, New York, and San Francisco from 2 pm – 7 pm local time.

Travelers who are not currently a registered SPG member can sign up at To sign up for Uber, visit Accounts can be linked at; last name and email addresses on both accounts must match. For complete terms and conditions of this offer, please visit

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 1,200 properties in 100 countries, and more than 180,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit

About Starwood Preferred Guest

Starwood Preferred Guest (SPG®) is an innovative, award-winning frequent traveler program that unites each of Starwood's 9 distinctive hotel brands and includes more luxury hotels in more destinations around the world. SPG reinvented the hospitality loyalty landscape when it launched in 1999 with its breakthrough policy of no blackout dates, and over the years has continued its tradition of innovation with enhancements such as Cash + Points, SPG MomentsSM, and most recently Your24™ and SPG Lifetime™. In addition to Free Night Awards at more than 1,200 hotels and resorts and Award Flights on over 350 major airlines without blackout dates, the Starpoints® that members earn through SPG can be redeemed for access like no other to experiences in music, sports and the arts through SPG Moments. SPG offers the opportunity for meeting and travel professionals to earn rich rewards including Starpoints and elite status through SPG Pro. SPG also has an ongoing commitment to digital innovation to meet the needs of today's connected global traveler – from the SPG app for iPhone that utilizes state-aware technology to create a more personalized hotel stay to Starwood's Best Rate Guarantee on, to SPG's integration within various social media platforms. Offerings such as these have helped SPG build a passionate member base among the world's most frequent travelers. Learn more at, and and connect with us on,,,, and

About Uber

Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through its platform, Uber makes cities more accessible, opening up more possibilities for riders and more business opportunities for drivers. From Uber's founding in 2009 to its launches in more than 280 cities in 53 countries today, Uber's rapidly expanding global presence continues to bring people and their cities closer.

SOURCE: Starwood Hotels & Resorts Worldwide, Inc.

Media Contacts:

Maire Griffin
Starwood Hotels & Resorts

Sarah Maxwell


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Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences.


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