Bakery Café is First in Greenville, Sixth in North Carolina

Latest to Open as Part of 18-Store Agreement with Rouse Properties

March 27, 2015 // // Greenville, North Carolina - It’s a childhood staple that’s as American as apple pie, and its mouthwatering aroma has an uncanny way of triggering memories instilled by generations of mothers and grandmothers who know what it means to bake with love.

Fortunately, children of all ages can soon relive their warm memories of chocolate chip cookies baking in the oven at the Greenville Mall, thanks to the arrival of a new Nestlé® Toll House® Café by Chip. The popular bakery café chain will host its official grand opening on Wednesday, March 25.

The celebration will take place from 3 to 5 p.m. at the kiosk located in the center court of the Greenville Mall, near Dunham’s Sports and Victoria’s Secret. The festivities will feature coupon discounts, photo opportunities and meet-and-greets with the Nesquik Bunny himself. For more details, visit the café’s Facebook page at

Franchisee Henry Ng said he has been looking forward this opportunity for a long time. He is confident his new café will quickly build a reputation for serving up smiles to bustling shoppers with its freshly baked treats, delicious specialty coffees and savory meal offerings.

“When shoppers notice our kiosk for the first time, they will be instantly drawn in. After all, who doesn’t enjoy taking a refreshing break with a sweet treat and cup of premium coffee? The two go hand-in-hand,” said Ng. “Our new kiosk is beautiful, too. I can already tell it’s going to be a very popular addition to the Greenville Mall.”

The premium dessert destination concept is built around the world's most powerful food brand – Nestlé. Each café serves up freshly baked cookies, premium Nescafe® Milano coffee, ice cream and a wide array of delectable treats. The Greenville Mall café also offers breakfast muffins, cinnamon rolls and croissants; gourmet sandwiches, quesadillas and salads as lunch and dinner options; and barista-quality espressos, cappuccinos and lattes.

The Greenville location is the 13th of 18 new cafés projected to open under a long-term master lease agreement signed in October 2013 with Rouse Properties, Inc. (NYSE: RSE), a national owner and operator of regional enclosed malls.

The Greenville Mall is one of the first malls across the country to showcase Nestlé Toll House Café’s enhanced kiosk concept, which includes comfortable seating, digital menus displayed on eight LED screens and an upgraded design that showcases the brand’s distinctive product offerings in a more efficient and attractive manner. Bar seating is also available around the sides of the kiosk, as well as tables and soft seating in the adjacent area.

The Greenville Mall café, located at 714 S.E. Greenville Blvd., is the sixth café in North Carolina and the 140th Nestlé Toll House Café system-wide.

About Nestlé® Toll House® Café by Chip

Nestlé® Toll House® Café by Chip is premiere dessert café and a leader in dessert destinations offering customers an unrivaled dessert experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé® brands. Crest Foods Inc., Franchisor of Nestlé® Toll House® Café by Chip based in Richardson, Texas, is a premiere dessert café restaurant company. The company currently franchises over 100 cafes in the United States, Canada and the Middle East. Bringing classic and familiar desserts and drinks to consumers, the Nestlé® Toll House® Café by Chip concept offers Nestlé® Toll House® cookies, brownies, muffins, Nescafé® gourmet coffee drinks, and Edy's/Dreyer's Premium Ice Cream. The versatile concept has kiosk, in-line mall and street café locations. The company opened the first Nestlé® Toll House® Café in 2000. Aggressive and continued growth is scheduled for 2009 including expansion in the United States, Puerto Rico, Canada and the Middle East. Nestlé® Toll House® Café by Chip has been recognized by Entrepreneur magazine as #1 in Category in the 2009 and 2010 Franchise 500, Top Restaurants for 2009, and a Top Global Franchise for 2009. For more information please visit

SOURCE Nestlé® Toll House® Café by Chip


Nestlé® Toll House® 
Café by Chip


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Nestlé Toll House Café by Chip is the only major, national dessert café that features top-quality branded cookies, baked goods, coffee, ice cream and smoothies.


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