Bruegger’s Bagels Launches New Spring Menu

Flavors From Spicy To Sweet Are Showcased In Five New And Returning Menu Items

April 10, 2015 // Franchising.com // DALLAS - Bruegger’s Bagels, known for its authentic New York-style bagels and signature egg sandwiches, launches its new spring menu today. The new breakfast and lunch items bring flavors ranging from spicy to sweet to the classic Bruegger’s Bagels menu.

Bruegger’s Bagels has been known to bring on the heat at breakfast, and the Chorizo Jack breakfast sandwich builds on that reputation. Layering a fresh-cracked egg with chorizo sausage, pepper jack cheese and a dollop of jalapeno cream cheese, the sandwich comes on the Guajillo Bagel, infused with guajillo chili peppers, or guests may substitute any of the bakery’s 15-plus bagel varieties.

The spring menu also will highlight Turkey in the Slaw, a traditional, deli-style lunch sandwich featuring turkey, Muenster cheese, honey mustard and the surprising addition of apple cider coleslaw, all grilled on wheat bread.

“Our new menu features bold and unexpected flavors alongside classic flavors that we bring back every year because our guests love them,” said Bruegger’s Bagels Vice President of Marketing Judy Kadylak. “We like to offer this spin on tradition each time we introduce new menu items.”

Bruegger’s brings back two guest favorites for spring – cool yet zesty made-in-Vermont Cucumber Dill cream cheese, which can be added to any sandwich or purchased in a tub to go, and rich and refreshing Sea Salt & Caramel coffee, available hot or iced.

The new spring menu items are available at any of Bruegger’s Bagels’ 275-plus locations nationwide through June 16.

Guests also can get a limited time offer on the bakery’s popular Herby Turkey sandwich by viewing Bruegger’s Bagels’ “Behind the Taste” video series on www.behindthetaste.com. The vignettes highlight the people and traditions behind Bruegger’s Bagels’ signature items – the company’s award-winning bagels, 100 percent made-in-Vermont cream cheese, smoked salmon and popular sundried tomato spread.

About Bruegger's Enterprises, Inc.

Bruegger’s Enterprises, Inc. (BEI), a leader in the fast-casual restaurant segment, operates 290 Bruegger’s Bagels bakeries in North America. Renowned for its authentic fresh-baked bagels, the chain also offers a wide variety of freshly prepared breakfast and lunch options made with high-quality, simple ingredients served with its unique brand of hospitality. Bruegger's Bagels is dedicated to the communities it serves and supports charitable causes locally and nationally. BEI’s parent company, Groupe Le Duff, SA, is the world’s second-largest company in the bakery-cafe sector. Founded in 1983, BEI is headquartered in Dallas. For more information, please visit www.brueggers.com or become a fan on Facebook at www.facebook.com/brueggers.

SOURCE Bruegger's Enterprises, Inc.

Media Contacts:

Ann Hinshaw
817-329-3257
ann@spmcommunications.com

Jeannine Brew
817-329-3257
jeannine@spmcommunications.com

 

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