Starwood Hotels & Resorts Expands Global Footprint with Debut of Sheraton Brand in Southern Croatia

Sheraton Dubrovnik Riviera Hotel Boasts Prime Location on the Adriatic Coast with Stunning Beach

DUBROVNIK, Croatia - October 5, 2015 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced the opening of Sheraton® Dubrovnik Riviera Hotel, a 251-room hotel owned by Hoteli Dubrovacka Rivijera d.d. As part of the Sheraton brand’s goal to open 150 new hotels by 2020, Sheraton Dubrovnik Riviera Hotel marks the inaugural entry of the brand into southern Croatia’s Dalmatian Coast, and features a charming beach, full-service spa and luxurious outdoor pool.

“As Starwood’s largest and most global brand, we are thrilled to open our second Sheraton hotel in Croatia, in the historic city of Dubrovnik,” said Dave Marr, Global Brand Leader, Sheraton Hotels & Resorts. “Croatia is a strategically vital market for Starwood, and Sheraton Dubrovnik Riviera Hotel will reinforce the brand’s position as a leader in global travel.”

Sheraton Dubrovnik Riviera Hotel is set on the spectacular Adriatic coast along the Dubrovnik Riviera. The newly constructed property is a short distance from Old Town Dubrovnik, a UNESCO World Heritage site, as well as numerous cultural, historical and natural attractions, including museums and galleries. Easily accessible from the Dubrovnik airport, the Sheraton Dubrovnik Riviera Hotel boasts 240 spacious guest rooms, including 11 suites with terraces, and provides sweeping views of the secluded bay and mountainous backdrop. The hotel’s contemporary interior design is inspired by Dubrovnik’s culture and surroundings, including the medieval terracotta rooftops, coral from the Adriatic Sea and traditional Dalmatian filigree jewelry.

With 1,400 square meters of meeting and event space, including a 900 square meter congress room, Sheraton Dubrovnik Riviera Hotel offers the largest hotel conference facilities in the region making it an ideal choice for celebrations and business functions. The hotel also features a range of leisure facilities such as Shine Spa for Sheraton™, the well-equipped Sheraton® Fitness Centre, indoor and outdoor swimming pools, tennis courts and a picturesque beach.

The hotel features several restaurants and bars, serving both international and local Croatian cuisines, and providing a stylish setting with floor-to-ceiling windows and impressive views. The lobby also serves as a relaxing social space where guests can indulge in Paired, Sheraton’s imaginative new lobby menu comprised of artisanal small plates and bar snacks paired with premium wines and craft beers.

“It brings us great pleasure to strengthen our partnership with Hoteli Dubrovacka Rivijera and strategically enter into a prime European tourist destination,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “Dubrovnik is aptly described as the jewel of the Adriatic, and we look forward to welcoming guests to Sheraton Dubrovnik Riviera Hotel.”

Sheraton Dubrovnik Riviera Hotel joins Starwood’s collection of hotels in Croatia representing three of its lifestyle brands: Sheraton Zagreb Hotel, The Westin Zagreb and Le Méridien Lav in Split.

Establishing Sheraton as a Global Leader in Travel

The Sheraton brand currently has many initiatives underway as part of Sheraton 2020, a comprehensive plan designed to solidify Sheraton as a leading global hotel brand of choice, everywhere. Several other recent announcements under the Sheraton 2020 plan include the launch of Sheraton Grand Hotels; the introduction of the new imaginative lobby menu Paired; the richest SPG promotion in the history of the brand, and the launch of the Sheraton brand’s new visual identify and re-designed website, A nod to the plan’s clear five year vision, Sheraton 2020 also includes a new $100 million Sheraton-focused marketing campaign; continuous innovation of the Sheraton guest experience; an unwavering commitment to service excellence; the implementation of revenue and profit-driving initiatives to benefit owners and developers; and a goal of opening more than 150 new Sheraton hotels worldwide by 2020.

About Sheraton Hotels & Resorts

Sheraton Hotels & Resorts makes it easy for our guests to explore, relax and experience the possibilities of travel. As the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., Sheraton helps guests make connections at more than 430 hotels in more than 70 countries around the world through signature offerings such as the exclusive Sheraton Club lounge and Paired, our new menu of expertly matched small plates, premium wines and local craft beers. The brand recently launched Sheraton 2020, a 10 point plan designed to make Sheraton the global hotel brand of choice, everywhere. Sheraton is proud to offer the Starwood Preferred Guest® program, the industry’s leading loyalty program. To learn more, visit Stay connected to Sheraton: @sheratonhotels on Twitter and Instagram and

About HUP-ZAGREB d.d.

HUP-Zagreb d.d. has, in its tradition of over 65 years, become a leading company in the tourism and hotel industry, both in Zagreb and Croatia. HUP-ZAGREB d.d. is continuously making innovations and keeping up with global standards in hospitality services. Excellence is a fundamental criterion, which is one of the reasons why the hotels are the center of political, economic and sporting events as well as a second home to many world political leaders, business professionals from various sectors and international stars of modern culture.

This Smart News Release features multimedia. View the full release here:

SOURCE Starwood Hotels & Resorts Worldwide, Inc.

Media Contacts:

Julien Guitard
Tel. 32 2 204 5160
Associate Director Communications
Europe, Africa & Middle East
Starwood Hotels & Resorts

Maria Jose Crousillat
Tel. 32 2 204 5410
Communications Manager
Europe, Africa & Middle East
Starwood Hotels & Resorts

Hoteli Dubrovacka Rivijera d.d.
Tel. 385 20 484 060

Hup-Zagreb d.d.
Tel. 385 1 30 92 630



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Sheraton Hotels & Resorts makes it easy for guests to explore, relax and enjoy the possibilities of travel through smart solutions and effortless experiences at more than 440 hotels in more than 72 countries around the world.


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