ROME - February 22, 2016 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced that Le Méridien will open in Rome, marking the brand’s re-entry into Italy. Owned and managed by the Toti Group, Le Méridien Visconti Rome is scheduled to debut by the end of this year following an extensive renovation and conversion from the independent Visconti Palace Hotel.
“We look forward to establishing a long-term and mutually beneficial relationship with the Toti Group and thank them for putting their trust in Starwood,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “We are excited to re-introduce Le Méridien into Italy and unlock ‘The Eternal City’ and its rich culture for our guests and curious-minded travelers.”
Le Méridien Visconti Rome is ideally located in the Prati district near the Vatican, Castel Sant’ Angelo and one of Rome’s premier shopping streets, Via Cola di Rienzo. The hotel is also within walking distance from Piazza di Spagna, Piazza del Popolo, Villa Borghese, Piazza Navona and the Pantheon.
“We are certain that working with Starwood, which is known for its indisputable experience and capability, will strengthen our know-how in the field of hotel management. Le Méridien Visconti Rome will become a leading example for the hotel industry in Rome, which is a strategic industry for the economic recovery of our country,” said Pierluigi Toti, President of Silvano Toti S.p.A., the Financial Holding company of the Toti Group.
Guests will experience signature amenities from the Parisian-born brand including Le Méridien Hub, an innovative reinterpretation of the traditional hotel lobby into an experiential space for creative and curious minded guests to converse, socialize and exchange. The signature Latitude Bar will serve coffee specialties from the brand’s long term partner, Illy, as well as light bites by day and Sparkling aperitifs by night.
Each of the 240 modern guest rooms and suites will offer stunning mid-century modern design with spacious work spaces and subtle technology. Bringing the romance of Rome to life, the hotel’s curated culinary offerings will include a stunning rooftop terrace, all-day dining restaurant, breakfast room and bar. The fitness centre will provide guests the opportunity to experience an invigorating workout.
“Italy continues to be a key market for Starwood and a much sought-after destination,” said Karl Bieberach, Vice President, Development, Starwood Hotels & Resorts, Europe. “Our Le Méridien brand is an attractive conversion choice for owners and developers, and the brand is a perfect fit for one of the most inspiring and captivating cities in the world.”
Starwood has a long history of operations in Italy, with 23 hotels in the country today under five of its design-led brands: St. Regis, The Luxury Collection, Sheraton, Westin and Four Points by Sheraton. This new hotel will join four other Starwood hotels in Rome, including The St. Regis Rome, The Westin Excelsior Rome, Sheraton Roma Hotel & Conference Center and Sheraton Golf Parco de’Medici.
With more than 100 Hotels & Resorts worldwide and the strongest, most globally diverse portfolio in its history, the Paris-born Le Méridien brand connects the curious and creative-minded traveller to unexpected and engaging experiences within their destination. With its brand promise of “Destination Unlocked”, Le Méridien has transformed numerous guest touch points through global partnerships with creative minds such as Illy, the LEGO® Group, Johnny Iuzzini, Gray Malin, and Nouvelle Vague. Plans call for dynamic portfolio expansion within the next five years in some of the world’s most exciting destinations, concentrating on markets in Asia-Pacific and the Americas. For more information, please visit LeMéridien.com or follow us on social media – Facebook, Instagram, and Twitter.
The main activities of Toti Group are carried out through the Silvano Toti S.p.A., a Financial Holding owned by the Toti family. The Group, with its long-lasting tradition and international acclaim, was founded by Antonio Lamaro in the Twenties. Thanks to Silvano Toti, the company continued to expand, establishing a strong and increasing presence throughout the country and abroad. Toti Group is in continuous advancement and evolution, taking advantage of the changes over time, introducing new technology and maintaining a high competitive edge over Italian and foreign markets. Today the Toti Group with its extraordinary know-how and history, is a leader in the construction, financial, administrative, technical, commercial and management sectors, thus allowing the Group’s success. In addition to the soon-to-be-unveiled Le Méridien Visconti Rome, Toti Group will also inaugurate Palazzo Scanderbeg located near Trevi Fountain and make continuous improvements to Hotel Capo d’Africa by the Colosseum.
SOURCE Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc.
Le Méridien® (luxury and upscale full-service hotels, resorts and residences) is a European-inspired brand with a French accent.