June 08, 2016 // Franchising.com // COSTA MESA, Calif. – El Pollo Loco (Nasdaq: LOCO), the nation’s leading fire-grilled chicken chain, announced the launch of a new line of burritos featuring the company’s signature citrusmarinated, fire-grilled chicken. The Grill Masters prepare El Pollo Loco’s chicken over an open flame and hand chop it for each of the new burritos, available for a limited time.
The new line of Fire-Grilled Chicken Burritos includes the following:
“Our citrus-marinated, fire-grilled chicken is the foundation of our menu and what truly sets us apart from other restaurant concepts. Our Grill Masters meticulously prepare our chicken, grilling it over and open flame for nearly an hour to bring out the flavor of our special citrus marinate,” said Ed Valle, Chief Marketing Officer at El Pollo Loco. “We’re excited to add a full line of burritos that highlight the flavor of our flame grilled chicken and offer four distinct options to please our customers.” El Pollo Loco goes to crazy lengths to create Mexican-inspired entrées that are made with fresh ingredients and focuses on grilling its fresh from the grill citrus-marinated chicken to perfection.
El Pollo Loco (Nasdaq:LOCO) is the nation's leading fire-grilled chicken restaurant chain renowned for its masterfully citrus-marinated, fire-grilled chicken and handcrafted entrees using fresh ingredients inspired by Mexican recipes. With more than 435 company-owned and franchised restaurants in Arizona, California, Nevada, Texas and Utah, El Pollo Loco is expanding its presence in key markets like Houston and Dallas through a combination of company and existing and new franchisee development.
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The secret to El Pollo Loco is great-tasting food. Our menu has a broad and deep consumer acceptance across a wide span of demographic and socioeconomic sectors - and it's a healthier alternative to traditional fast food.
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