Häagen-Dazs® Shops Inc. Celebrates Grand Opening Of Its Original Ice Cream Shop

Recently remodeled Brooklyn location opened by Häagen-Dazs founder's daughter in 1976.

MINNEAPOLIS, July 8, 2016 // PRNewswire // -- In 1960, Reuben Mattus used the finest ingredients to create his rich, velvety Häagen-Dazs ice cream. Sixteen years later, his daughter, Doris, opened the first Häagen-Dazs Shop at 120 Montague Street in Brooklyn. Forty years later, on July 16, 2016, the brand celebrates the grand reopening of this shop, now franchised by Michael Schuster.

"Celebrating the grand reopening of the original Häagen-Dazs shop here in Brooklyn is another exciting milestone in the history of the brand," said Adam Hanson, Häagen-Dazs Shoppe Company President and General Manager. "Häagen-Dazs was first crafted in the Bronx and has deep roots throughout all five boroughs. This is our home and we're thrilled to share our extraordinary ice cream with the community."

The shop has gone through a complete renovation and features the Häagen-Dazs brand's new, more modern footprint, which incorporates old-world tradition with modern touchpoints that create the ice cream café experience of the future. "This shop is akin to Brooklyn. Brooklyn is full of old-world heritage and has seen its own transformation into a modern and very desirableNew York neighborhood," said Franchise Owner Michael Schuster. "Our team is proud to be part of the Häagen-Dazs family and the Brooklyn community."

"Life in Brooklyn remains as sweet as Jackie Gleason described, as we celebrate the reopening of the original Häagen-Dazs Shop in Brooklyn Heights," said Brooklyn Borough President Eric L. Adams. "During this summer season, visitors to the Montague Street shop will have an opportunity to cool down with delicious treats while celebrating a borough that has never been hotter."

On Saturday, July 16, everyone is invited to celebrate and help welcome New York City's original Häagen-Dazs ice cream shop into the community as a modern-day Brooklyn resident. Festivities will include:

  • $1 off coupons good for a future visit to the shop
  • 11 a.m. – 3 p.m. - every guest will receive one free ice cream scoop
  • 10:45 a.m. - ribbon cutting by Brooklyn Borough President Eric L. Adams
  • One guest will win an ice cream for a year gift card*; $10, $15 and $25 gift cards will also be given out
  • The Häagen-Dazs mascot Coneman will be available for photographs throughout the day

Available For Onsight Interviews

  • Adam Hanson, Häagen-Dazs Shoppe Company President and General Manager
  • Michael Schuster, Franchise Owner

The Häagen-Dazs Shoppe Company is always seeking new franchise owners with a passion for Häagen-Dazs super-premium ice cream to open shops in premier locations. To learn more about Häagen-Dazs Shops or how to open a franchise, please visit theHäagen-Dazs website. 

About Häagen-Dazs Shops

Born in Brooklyn, Häagen-Dazs has been perfecting the art of making ice cream for more than 50 years. We believe you need to start with simple and pure ingredients to achieve the extraordinary. Today the Häagen-Dazs Shop system in the United States is made up of more than 200 Häagen-Dazs Shops, franchised by The Häagen-Dazs Shoppe Company, Inc., which proudly offer top quality indulgent desserts that start with Häagen-Dazs products. For more information, please visit www.haagendazs.us/shopsjoin the company's fan page at www.facebook.com/HaagenDazsUS, follow the brand on https://twitter.com/haagendazs_us

*No purchase necessary, $480 value. See shop for rules
© HDIP, Inc.

SOURCE Haagen-Dazs Shops


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Born in Brooklyn, Häagen-Dazs has been perfecting the art of making ice cream for more than 50 years.


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