UFC Gym® Announces International Expansion To Southeast Asia

September 02, 2016 // Franchising.com // Singapore – UFC Gym®, the fast-growing franchise that combines mixed martial arts (MMA) and fitness, today announced the expansion of its global footprint into Vietnam with the opening of a new signature Gym in Hanoi. Scheduled to open on Sunday, October 30, the Gym will be located at Udic Tower in Cau Giay District Hanoi and serve as the first of several locations scheduled to open throughout the region.

“Our partnership with CMG.ASIA marks another major milestone for our company as we introduce UFC Gym to Vietnam,” UFC Gym Chief Executive Officer Brent Leffel said. “The overwhelming response to our fitness concept and Train Different philosophy has been incredible. With new state-of-the-art facilities, our goal is to create a community for all ages and fitness levels that is inviting, inclusive, encouraging and inspiring."

Based in Ho Chi Minh City (formally Saigon), California Management Group (CMG.ASIA), one of the most influential companies in Southeast Asia for fitness, entertainment and lifestyle, has signed an exclusive development agreement to open UFC Gyms throughout select regions of Southeast Asia.

“UFC Gym is a perfect match to our exciting portfolio of international fitness and entertainment brands that we currently offer in Vietnam and Southeast Asia,” CMG Chairman Randy Dobson said. “The addition of UFC and NeV as strategic business partners enhances our ability to provide exciting and dynamic ways of bringing more value to our clients with a global network of clubs and unique cutting edge MMA programming.”

Since debuting in 2009, UFC Gym has opened more than 135 locations throughout the United States, Australia, Canada, South America and the United Arab Emirates. The fitness franchise has continued to grow at a rapid pace with more than 50 locations opening in the past two years and over 50 Gyms expected to open in the next year.

"We are thrilled that UFC Gym is expanding into Southeast Asia," UFC Executive Vice President and General Manager – Asia Kenneth Berger. "Asia is one of UFC’s fastest growing markets and we want to bring signature MMA styles of training and fitness to all fight fans in this region. Our fans and fitness consumers in Southeast Asia understand UFC's brand and we can't wait for them to train at our signature Gyms."

Offering a full-range of functional fitness classes, group and private MMA training, group fitness, personal and group dynamic performance-based training, plus MMA youth programming, UFC Gym creates training programs to fit all ages and fitness levels. UFC Gym programming has been developed through exclusive access to the training regimens of internationally-acclaimed UFC® athletes, providing members with everything they need for the entire family to move, get fit and live a healthy life.

Membership includes unlimited access to UFC’s world-famous Octagon® and signature classes such as Daily Ultimate Training® (DUT®), TRX®, Muay Thai, Brazilian jiu-jitsu, kickboxing, boxing, mixed martial arts conditioning, women’s self-defense, as well as popular group fitness classes. 

In addition to the corporate owned signature clubs, UFC Gym also offers the unique opportunity to own and operate a UFC Gym franchise domestically and internationally. For franchise information, visit www.ufcGym.com/franchising.

About UFC Gym®

UFC Gym® is the first major brand extension of UFC®, the world leader in the sport of mixed martial arts (MMA).  In alliance with New Evolution Ventures™ (NeV), developers of many of the world’s most successful fitness brands, the UFC Gym brand gives UFC enthusiasts and fitness seekers of all ages the opportunity to practice the training techniques of famed UFC athletes. Offering a full-range of group fitness classes, private MMA training, personal and group dynamic training, plus MMA-style youth programming, UFC Gym creates something for all ages and fitness levels. As the first to combine the world of mixed martial arts and fitness, UFC Gym’s TRAIN DIFFERENT® approach has developed an atmosphere where members can see immediate results. UFC Gym is the ultimate fitness experience. The brand is not what you expect, and more than you can imagine, aiming to continue revolutionizing the fitness industry. For more information, please visit www.ufcGym.com. Like UFC Gym at www.facebook.com/ufcGym, follow at www.twitter.com/ufcGym and www.instagram.com/ufcGym or subscribe at www.youtube.com/UFCGym.

About New Evolution Ventures® (NeV) 

Based in Northern California, New Evolution Ventures® (NeV) has a two-decade plus record of success in delivering superior returns on investment, specializing in the acquisition, development and operations management of both domestic and international fitness brands.  Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney and following a strategic partnership with Vision Capital in 2011, the current team of NeV professionals is setting industry-wide standards with operations spanning over 20 countries and included hundreds of facilities.  NeV’s industry experience has positioned NeV as a global leader in its field, expanding and reinventing the vision of fitness. For more information, visit www.nev.com.

About California Management Group (CMG.ASIA)

CMG.ASIA is an investment and business development company based in Southeast Asia operating businesses across multiple sectors including Fitness Centers, Anti-aging Beauty Clinics, Modeling Agency, Retail Distribution as well as Digital Marketing, and Health Tech.  Founded in 2007 with a leadership team that combines more than 50 years of successful business experience in the region; CMG has become one of the most influential companies in Southeast Asia for fitness, entertainment and lifestyle.  In 2013, Chairman and CEO Randy G. Dobson established a strategic financial partnership with Mizuho Asia Partners, a subsidiary of one of Japan's largest financial institutions Mizuho Bank, with the primary objective to develop businesses and leaders who add significant value to the quality people’s lives throughout Vietnam and Southeast Asia by creating a healthy lifestyle ecosystem across multiple industries which integrate into all aspects of their client’s lives. For more information, visit www.cmg.asia.

About UFC®

UFC® is a premium global sports brand and the largest pay-per-view event provider in the world. Headquartered in Las Vegas with offices in London, Toronto, Sao Paulo and Singapore, UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe. UFC programming is broadcast in over 156 countries and territories to more than 1.1 billion TV households worldwide in 29 different languages. UFC FIGHT PASS®, a digital subscription service, delivers exclusive live events, thousands of fights on-demand and original content to fans around the world. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC.



Tom Beyer


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