Reserved Because They Served: Super 8 Introduces Veteran Parking at Nearly 1,800 Hotels across the U.S. and Canada

World’s largest economy hotel brand celebrates service men and women with new VIP parking and a special 20% discount during the month of November

November 11, 2016 // Franchising.com // PARSIPPANY, N.J. – This Veteran’s Day and Remembrance Day, Super 8® is honoring the men and women of our armed services with a lasting commitment by implementing reserved parking spaces for veterans at every Super 8 hotel across the U.S. and Canada.

A continuation of Super 8’s broader efforts to champion those who serve, the reserved parking, which spans all of the brand’s nearly 1,800 hotels throughout the two countries, is prominently featured near each hotel’s entrance. Complementing the installation of the signs is a special 20 percent discount for all active and retired military members – a 5 percent increase of the brand’s standard military discount – during the month of November.

“Super 8 celebrates our greatest heroes every chance we can,” said Mike Mueller, Super 8 brand senior vice president. “This idea came to life because of our team at the Super 8 in Adrian, Mich., whose maintenance manager is a U.S. Navy veteran. They first implemented veteran parking at their hotel earlier this year and when we learned of their efforts, and saw the incredible response they were getting from guests, we knew this was something we wanted to replicate across the brand.”

In addition to designated parking spots, Super 8 offers a special discount for active and retired military members and their spouses; hosts Super 8 Salutes, private country music events featuring popular artists in intimate settings at military bases; and partners with Army Entertainment on the Super 8 Armed Forces Trivia Challenge, a live game-show experience for members of the military across select active military bases.

About Super 8

Part of Wyndham Hotel Group, the Super 8® hotel brand is one of the world’s most well-known hotel chains with more than 2,700 locations around the globe, more than any other U.S.-based economy lodging provider. Most hotels offer an array of complimentary amenities including free Wi-Fi, free continental breakfast and the opportunity to earn and redeem points through Wyndham Rewards®, the brand’s guest loyalty program. Travelers can join the free program at www.wyndhamrewards.com. Each Super 8 hotel is independently owned and operated under a franchise agreement with Super 8 Worldwide, Inc. (SWI), or its affiliate. SWI is a subsidiary of Wyndham Hotel Group, LLC and parent company Wyndham Worldwide Corporation (NYSE: WYN).

Reservations and information are available by visiting www.super8.com.

Wyndham Hotel Group is the world’s largest hotel company based on number of hotels, encompassing nearly 8,000 hotels and approximately 689,800 rooms in 75 countries. Additional information is available at www.wyndhamworldwide.com. For more information about hotel franchising opportunities visit www.whgdevelopment.com.

SOURCE Super 8

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Created in 1973, Super 8 is undergoing an all-encompassing transformation that will touch all 1,800 of its North American hotels by the end of 2016, modernizing the brand and cementing it as a leader in the economy lodging space.

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