Spavia Welcomes Chief Marketing Officer to Join Leadership Team

By: Spavia Day Spa | 0 Shares 129 Reads

November 29, 2023 // Franchising.com // DENVER, Colo. - Spavia is once again strengthening its star-studded leadership lineup.

With the appointment of Dana Benfield to Chief Marketing Officer, Spavia is elevating its luxurious brand to new heights, ensuring a presence that’s even more vibrant and rejuvenating.

Joining a dynamic team of executive visionaries, Benfield brings more than two decades of extensive marketing experience within the franchise industry. Her journey spans across diverse sectors, leading creative national and local campaigns for renowned brands such as Red Robin and WellBiz Brands. As CMO for Spavia, Benfield will guide the brand’s vision to help guests feel better inside and out through an accessible, affordable and high-quality day spa experience.

“I am thrilled to join the Spavia team where I can play a pivotal role in realizing the brand’s vision of enriching people’s lives through the dedication of passionate franchisees,” said Benfield. “My experience working with Red Robin to various wellness brands has given me the desire to help others achieve their own success, and I am confident my role will align seamlessly with our shared vision of making a positive impact and supporting entrepreneurs who share that aspiration.”

Throughout her career, Benfield has discovered a common thread that has developed her unwavering passion: collaborating with franchisees to transform their dreams into financial successes. Benfield possesses a profound grasp of establishing and maintaining uniform brand recognition, spanning from national landscapes to local communities. She thrives on data-driven decision-making and excels in the art of problem-solving, fostering high-performing teams and delivering comprehensive solutions to achieve desired outcomes.

Spavia offers guests a rich assortment of result-driven spa treatments in a tranquil setting. Its resort-like amenities along with its relaxing rooms offer space and privacy for an exceptionally rejuvenating experience. Strategically positioned within local communities, guests can indulge in a full line of treatments including massage, skincare, body wraps and scrubs, waxing, tanning, and more. Guests can enjoy Spavia’s membership model with three levels and customization of treatments for an exceptional and affordable experience each month.

“Dana is a valuable addition to our Spavia team as CMO,” said Marty Langenderfer, CEO and Founder of Spavia. “Her wealth of understanding in the franchise industry and her commitment to the brand’s reputation focused on the well-being of our guests align perfectly with Spavia’s vision. Dana’s expertise will help us enhance our brand awareness, support our passionate franchisees and continue to provide accessible, high-quality spa experiences across the nation."

SOURCE Spavia

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