Massage Heights Expands in Home State, New Multi-Unit Agreement to Bring Two Locations to Texas

By: Massage Heights | 0 Shares 151 Reads

April 17, 2024 // Franchising.com // DALLAS-FORT WORTH, TX - Originally founded in Texas, Massage Heights inks a multi-unit agreement to continue expanding in their home state. The two new locations will provide an elevated experience to those in the Dallas-Fort Worth region who are seeking personalized wellness treatment options.

Behind the signed agreement are first-time franchisees and recent first-time parents, Russell and Norelia Rogers. Following his service in the Air Force, Russell went on to obtain an MBA from Texas Christian University where he built upon the skillset he developed throughout his military experience. Nori is a dedicated registered nurse who holds a deep passion for wellness and serving others, and always desired to share it beyond the walls of the dialysis center she works in. As the duo began to look for a business opportunity they could do together, they crossed paths with Massage Heights and knew it was the perfect fit.

The couple began their wellness journey years ago by visiting a local spa, and they quickly turned into recurring customers. The benefits the two reaped from massage therapy were so life changing that Nori began encouraging it in her patients’ healthcare routines. The changes they’ve experienced themselves and witnessed in others became a leading factor in their new business venture.

“My wife and I’s first-hand experience with the impact massage therapy can have on one’s mental and physical health aligns seamlessly in the mission Massage Heights holds to improve the lives of others through various wellness practices,” says Russell. “This is one of the many reasons we’re excited to bring an oasis to various communities across the Dallas-Fort Worth area where an elevated wellness experience is made accessible for individuals to incorporate in their everyday lives.”

Massage Heights continues to prioritize innovation with its service and retail offerings to meet the changing needs of consumers.

The International Franchise Association (IFA) reported that service-based industries will lead overall franchise expansion, with beauty, fitness, health and wellness concepts ranking on the top of this list.

“We’re always ecstatic to witness growth especially when it’s within our home state, where we first opened our doors,” says Shane Evans, Co-Founder and CEO of Massage Heights. “We have full confidence Russell and Nori are ideal franchise partners who will utilize their backgrounds and passion for massage therapy to make a difference in the lives of those in the Dallas-Fort Worth area.”

SOURCE Massage Heights

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