January 20, 2009 // Franchising.com // The world's largest hanging basket has today been unveiled in Paddington, London. The six by three metre (20 foot by 10 foot) structure - weighing over a quarter of a ton - took a team of designers, engineers and gardeners three weeks to construct and includes over 100 different varieties of seasonal plants and flowers.
The giant basket was created to mark the opening of Hotel Indigo London Paddington and hangs 7.5 metres (25 feet) from the ground off the side of the building. Hotel Indigo London Paddington is a new boutique hotel, which makes changes to its décor in line with the changing seasons to keep the hotel feeling brand new and interesting for guests.
Karin Nielsen, spokesperson for Hotel Indigo, comments: "Our hotel is all about unique design, bold colours and seasonal changes so what better way to mark its arrival in the UK than by creating the world's largest hanging basket. We've taken our inspiration from the Hanging Gardens of Babylon, one of the seven wonders of the world, and hope that our hanging garden will become a wonder of London."
The hotel is the first Hotel Indigo outside North America. Room prices start from £125 room only (excluding VAT). To book a room at Hotel Indigo London Paddington visit www.hotelindigo.co.uk or call 0871 942 9242.
About Hotel Indigo
- Hotel Indigo is IHG's (InterContinental Hotels Group) boutique hotel brand. With 21 hotels in North America, Hotel Indigo London Paddington is the first hotel to open outside North America.
- Hotel Indigo London Paddington is owned by London Town Hotels, one of London's fastest developing hotel groups.
- Hotel Indigo properties appeal to business and leisure travellers who are interested in style and design but don't need the endless facilities found in some full-service hotels. They want a boutique hotel with the benefits of a global hotel company. For these guests, Hotel Indigo offers the best of both worlds - the focus on boutique hotel design and the peace of mind you get from staying with a large hotel group.
Notes to Editors:
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 4,100 hotels and more than 600,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, and also manages the world's largest hotel loyalty programme, Priority Club® Rewards with 40 million members worldwide.
IHG has more than 1,700 hotels in its development pipeline, which will create 200,000 jobs worldwide over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.
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