Therapeutic Massage Clinic Expects High Traffic as Consumers Seek Stress Relief
April 06, 2009 // Franchising.com // Novato, Calif. – Local Novato residents will soon find they will not have to travel far to get away from the daily grind, with the opening of the state's third Massage Heights on April 3 in Novato. Massage Heights is a membership-based, therapeutic massage clinic, offering customers leisure and relaxation at an affordable price.
"Massage Heights brings all the comforts and benefits of a Tuscan spa to Novato customers without an excessive price tag," said Irwin Bliss, owner of the Hamilton Marketplace Massage Heights. "Those who sign-up for the membership program are able to regularly receive a variety of massages and services at a reasonable price."
Massage Heights of Novato differentiates itself through its affordable, multi-tiered membership program. Established as a way to develop long-term guest relationships and to offer consumers considerable cost savings, the monthly fee starts at $59.99, which includes a monthly complementary, one-hour massage, and each additional one-hour massage is only $49.99. Clients can also purchase a series of different "Heights at Home" products offered at each location.
U.S. consumers receive approximately 230 million massage sessions annually, making massage therapy one of the fastest growing industries in the nation. Everyday millions of Americans use massages as treatment for tension, anxiety and stress, but massages can also lower blood pressure, reduce heart rate, increase blood circulation, release endorphins, and many other health benefits.
Clients who visit Massage Heights are quickly addicted to the experience. According to the Associated Bodywork and Massage Professionals (ABMP), repeat visits for massage therapy range between 78 percent and 81 percent; Massage Heights boasts a 90 percent customer retention rate in each of its open locations.
About Massage Heights
Founded in 2004, Massage Heights is the premium massage clinic service that offers a tranquil atmosphere, experienced staff, soothing services and convenience at an affordable price. Massage Heights is reaching dramatic elevations in an exploding industry, focused on providing affordable luxury products and services for the mind, spirit and body. With 45 operating franchises, company plans call for 288 more by 2010, with a total of 1,620 locations within the next five years.
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