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CRM (Customer Relationship Management)

Customer relationship management (CRM) systems have come a long way in recent years, incorporating the latest technologies and social media strategies. Building an accurate, reliable customer database is an important part of marketing your franchise brands and increasing sales. Keeping customers engaged is the name of the game. And while the array of technological solutions for CRM today is dazzling, it makes finding the best one for your franchisee organization a real challenge.

Look here for articles on the best practices for finding and attracting new customers, nurturing and retaining existing loyal customers, and reducing your marketing costs and increasing your ROI.

Feature Story:

Local Store Marketing 101: A Great Clips Case Study »

Multi-Unit Franchisee

When things get quiet at Carla Fryar's Great Clips salons in Northfield and New Prague, Minn., she tells her employees to hit the road--dressed as the brand's mascot, Sudz, a life-sized blue shampoo bottle.
"Rather than sending home an employee when it's quiet, we go out on a street corner and hold a sign, sometimes for 15 minutes, sometimes for 3 hours, depending on what we want to get across," she says. Participants include the managers, Fryar or her husband, or the employees or their children.
Fryar, a Great Clips franchisee since 1992, has two salons now, down from the 10 she once operated with different partners. "We do a lot of local things that would not necessarily in most peoples' minds be considered advertising," she says...

Feature Story:

Customer Loyalty Surprise »

By Lisa Ford

Many companies use a customer loyalty scheme whether it be miles, points, or other free stuff. All are based on dollars spent and frequency of usage.

None of that is big news.

I am a member of plenty of these programs. And many of us will admit, some of those companies we really do not like yet the attraction of the benefits keep us using the product or service. But I have to tell you about one that has my attention.

Last summer Panera Bread Company introduced MyPanera.com.  Enrollment requires a visit to the website to enter the needed information.  The card is presented to you at the store. Here is what I like about their approach - you can go to an in-store terminal and register immediately...

Feature Story:

Are You A Natural Negotiator?: Why Negotiation Strategy Matters When Selling A Franchise »

By Mike Handelsman

In today's tight market, negotiation strategy plays an important role in the sale of any franchise.
Even if you execute every other aspect of your business sale perfectly, the lack of a good negotiation strategy can still derail the deal. A good business broker can help, but ultimately the business owner will need to be an integral part of negotiations.
Some franchise owners are natural negotiators - others aren't.
Fortunately, you don't need to be an expert to successfully execute a negotiation for the sale of your franchise. Instead, you just need to put these ten simple strategies in place before you initiate in-depth negotiations.



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