CRM (Customer Relationship Management)
Customer relationship management (CRM) systems have come a long way in recent years, incorporating the latest technologies and social media strategies. Building an accurate, reliable customer database is an important part of marketing your franchise brands and increasing sales. Keeping customers engaged is the name of the game. And while the array of technological solutions for CRM today is dazzling, it makes finding the best one for your franchisee organization a real challenge.
Look here for articles on the best practices for finding and attracting new customers, nurturing and retaining existing loyal customers, and reducing your marketing costs and increasing your ROI.