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Franchise Sales

The franchise sales process is not just about closing the deal. It’s about finding the right fit for both candidate and brand. Learn how to move your franchise prospects and candidates through your sales process to determine if there’s a match. To achieve this, you’ll need the right team. Find out how to evaluate your franchise sales and development team, and best practices for pay, incentives, and commissions to attract and retain top sales talent and meet your development goals.

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Andrea Lazzari
More than 15 years of passion and fascination with the franchise system. Thanks to having met many Franchisees, today I can help new ones and those who want to grow even more on their path.
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Smoothie King
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Smoothie King
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Smoothie King
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If you’re an emerging brand considering using franchise brokers to help jump-start your sales, read this before jumping in
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Looking to grow your qualified leads in 2022 (and who isn’t?). Check out these 6 tips from FranConnect
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We asked Josh Skolnick, CEO and co-founder of Horse Power Brands, how Covid has changed the brand’s franchisee recruitment strategy and tactics for 2022
  • Franchise Update Media
  • 3,635 Reads 168 Shares
In franchise sales, asking the tough questions up front saves everyone a lot of time and effort
  • Evan Hackel
  • 3,363 Reads 16 Shares
We asked Scott Schubiger, CDO at Massage Heights, how Covid has changed the brand’s franchisee recruitment strategy and tactics for 2022
  • Franchise Update Media
  • 3,094 Reads 20 Shares
Use this simple process to transform sales presentations into profitable conversations
  • Michael Levin
  • 2,282 Reads 3 Shares
Asking evocative questions to prospects is a powerful way to improve your results
  • Evan Hackel
  • 2,868 Reads 31 Shares
Scenthound’s VP of Franchise Development Patti Rother discusses how the brand selects and works with franchise brokers
  • Franchise Update Media
  • 2,934 Reads 26 Shares
Driven Brands’ VP of franchise development on his 10 steps for effectively nurturing and onboarding new franchisees
  • Jeff Todd
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Two myths are killing franchise recruitment. Don’t buy into them!
  • Art Coley & Eddy Goldberg
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3 CEOs discuss how to manage discovery days in a post-Covid environment
  • Jackie Bondanza, Brent Dowling, & Steve Beagelman
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American Family Care
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American Family Care
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American Family Care
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The 2021 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales - even during a pandemic! This week: brokers.
  • Eddy Goldberg
  • 3,100 Reads 4 Shares
The 2021 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales – even during a pandemic! This week: Sales closing ratios
  • Eddy Goldberg
  • 3,392 Reads 27 Shares
The 2021 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales - even during a pandemic! This week: Measuring cost per lead and cost per sale.
  • Eddy Goldberg
  • 4,330 Reads 23 Shares
The 2021 Annual Franchise Development Report is the ultimate benchmarking tool for improving recruitment and sales – even during a pandemic! This week: Digital Spend – Budget vs. Effectiveness
  • Eddy Goldberg
  • 2,964 Reads 1 Shares
New study finds that franchise businesses earn more money at resale than non-franchise businesses.
  • Multi-Unit Franchisee
  • 5,019 Reads 30 Shares
Use the Annual Franchise Development Report (AFDR) and Annual Franchise Marketing Report (AFMR) to boost your performance in 2021
  • Franchise Update Media
  • 3,938 Reads 1 Shares
3 steps to position your franchisees for success in 2021, part 3: leads and sales
  • Keith Gerson
  • 4,387 Reads 8 Shares
We asked Joe Malmuth, Managing Director of Franchise Development at Batteries Plus Bulbs, how Covid-19 has affected the brand’s timeline from signing to opening
  • Franchise Update Media
  • 3,633 Reads 50 Shares
Want to sell more franchises? Learn to avoid these 4 common selling mistakes!
  • Patricia Fripp
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Franchise Update Media teams up with FranConnect for an exclusive weekly analysis of their 2020 Franchise Sales Index
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Hot Dish Advertising
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Hot Dish Advertising
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Hot Dish Advertising
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Advice for new franchisors on awarding their first franchises.
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Show, don't tell franchisee prospects the benefit of signing with your brand.
  • Evan Hackel
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Which departments should participate in your franchise sales process?
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Advice for new franchisees on awarding their first franchises.
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The Key Ingredients Necessary When Preparing For The Sale Of A Business.
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Three action items to increase signings by up to 30%
  • Art Coley
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2018 Mystery Shop finds weaknesses in the pre-engagement phase of franchisee recruitment.
  • Art Coley
  • 3,604 Reads 16 Shares
Why It's Important To Have A Strong And Transparent Relationship With The Franchisor When Looking To Make Transactions.
  • Carty Davis
  • 5,258 Reads 18 Shares
A look at some of the legal insights franchise owners need to consider when looking to sell a franchised business.
  • Kendall Rawls
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