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Without a successful franchise sales and development process in place, managed and staffed by dedicated, well-trained individuals, even the best systems can't expand their brand. So not to worry: you will find valuable sales and development-related content in each issue and online.

We enter 2017 with a greater than normal number of economic uncertainties for all three major participants in the franchise business model: franchisors, franchisees, and capital providers.
  • By Darrell Johnson
  • 1,745    0
If you have been around the franchise sales profession for more than just a cup of coffee, you personally know, or have been told repeatedly, that the decision to invest in a franchise is far greater than buying furniture, fixtures, equipment, and software.
  • By Jim Bender
  • 5,930    14
What if you had your customers review all associates, locations, or the products on your menu directly to your website? I am not talking about raving fan testimonials.
  • By John DiJulius
  • 6,037    0
A typical multi-unit agreement provides to the developer the right (and obligation) to open a certain number of units according to a specified timetable within a defined territory.
  • By Kay Ainsley
  • 458    0
I live in Detroit. I've been a car guy longer than a franchise guy. I go to lots of car events and see lots of event t-shirts. A few years back a new t-shirt arrived with the words, "Drive It Like You Stole It" across the back.
  • By Jim Bender
  • 455    0
Franchisee recruitment is the cornerstone of any successful brand. It must be done right. It requires the right team, the right information, the right prospects, and the right follow-up.
  • By Kerry Pipes
  • 749    0
International franchise development continues at a fairly high pace, despite all the challenges around the world that have little to do with the business climate.
  • By Bill Edwards
  • 1,023    0
To measure the ROI, you have to really know what you're looking for. At Franchise Whales, instead of focusing on cost per lead, which is the standard among most franchise development executives, we focus on the cost per closed sale.
  • Franchise Update
  • 918    0
Results from the 2017 Annual Franchise Development Report (AFDR) were unveiled in late September at the 18th annual Franchise Leadership & Development Conference in Atlanta.
  • By Eddy Goldberg
  • 1,866    1
Hundreds of franchise development professionals gathered in Atlanta this past September for the annual Franchise Leadership & Development Conference (FLDC), one of the year's must-attend events for brands looking to improve their sales, share ideas, and learn more about today's best practices in franchisee recruitment.
  • By Kerry Pipes & Eddy Goldberg
  • 994    0
Each year, in the run-up to the annual Franchise Leadership & Development Conference, franchise brands that pre-register can choose to have themselves mystery shopped by a team of sales and lead generation experts.
  • By Debbie Selinsky
  • 778    0
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When working with current and prospective franchisees, a great deal goes into recruiting and development efforts. A major obstacle for many franchisors is identifying the right franchisees who will help grow the brand.
  • Franchise Update
  • 549    0
Bank lending cycles last about 7 to 10 years, and in every cycle bankers find some "out with the old, in with the new" approaches to lending.
  • By Darrell Johnson
  • 745    0
In researching the use of big data in franchising outside the U.S., we asked two leading franchise development executives abroad to tell us how this it being used where they are.
  • By William Edwards
  • 1,895    3
When Tropical Smoothie Cafe pondered an ingredient upgrade to a popular smoothie, the brand turned to data for direction.
  • By Helen Bond
  • 915    9
We all get the calls: "What's the best franchise these days?" How do you answer that? Usually, the answer is a muddled, meandering set of comments.
  • By Darrell Johnson
  • 971    8
Consumer marketing around the world is both the same and different from country to country. Adapting to the differences is critical in marketing a brand successfully overseas.
  • By Bill Edwards
  • 1,769    3
So many good things are happening so quickly in franchising these days, it's hard to keep up (even for us!). So welcome to "Good News!" - our monthly roundup of franchise growth, finance, international expansion, milestones, and other positive news from franchisors large, medium, and emerging.
  • By Eddy Goldberg
  • 897    4
Since co-founding the Bottle & Bottega brand 5 years ago, Nancy Bigley has learned how to lead a brand, trust in others, and has never stopped being nice to people.
  • By Eddy Goldberg
  • 1,217    0
Social media is a regular function of our franchise development team. We use it to generate leads, nurture existing prospects, and validate that the franchise candidate is right for our brand.
  • Franchise Update
  • 934    3
We believe in utilizing many different marketing channels to reach our candidates, and more importantly, in targeting those in the right markets and for the right category or model.
  • Franchise Update
  • 935    0
SPONSORED
Open a Launch Trampoline Park Franchise
Launch Trampoline Park is an indoor sports and entertainment facility featuring interconnected trampolines that form a giant jumping surface. Our parks allow customers of all ages to launch off the walls and burn some energy while enjoying time...
If you've been around the sales and marketing world for any number of years you know the concept of an "Aha!" moment.
  • By Jim Bender
  • 889    2
Successful franchise development hinges on proactive validation--what a candidate discovers before completing your lead generation form.
  • By Keith Gerson & Tim Johnson
  • 1,420    2
The process of hiring, training, and retaining qualified individuals for sales and development is a necessary company practice that should not be taken lightly.
  • Franchise Update
  • 860    4
Nearly seven years after the recession ended, the U.S. economy has become a slow-growth machine. In these years of sluggish growth, the franchise business model has found ways to expand.
  • By Darrell Johnson
  • 1,087    0
In the U.S. we are privileged to have many women senior franchise executives (some of whom are profiled in this issue--Editors).
  • By William Edward
  • 1,462    0
In the life of a franchise sales professional, never a day should go by when we do not learn (or relearn) a selling skill. We are the tip of the spear when it comes to representing our brand to future franchise owners.
  • By Jim Bender
  • 1,301    1
For 30 years, Cicis has been delivering unlimited pizza, pasta, salad, and dessert to every guest who enters its restaurants.
  • By Darin Harris
  • 884    0
Unit franchise growth is the fuel that supplies life and sustainability to every franchisor's existence.
  • Franchise Update
  • 1,044    0
Franchise recruiting is serious business. Incredibly, year after year, franchise brands continue to fumble the fundamentals. They are not executing the X's and O's.
  • By Kerry Pipes
  • 1,344    0
Golden Corral
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Franchise Update Magazine

Issue I, 2017

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