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Feature Story:

Crisis Management: Form A Management Team Now »

By Fredric A. Cohen

Through endless repetition soldiers commit to muscle memory every detail of each maneuver so they can perform without thinking in the mind-numbing chaos of battle. Managing the crises that threaten franchisors' brands and systems requires no less preparation. Advance planning enables franchisors to contain and limit the threat posed by sudden adverse events. Conversely, establishing a crisis management team, choosing its members, crafting effective talking points, and selecting a spokesperson only after the press comes calling is a recipe for certain disaster.

Establish a team now
Crises don't run on schedule. To respond effectively when a crisis arises, a team should be ready to act at a moment's notice. Forming a crisis team in advance ensures that key members are available, know their role, and are prepared to formulate the franchisor's crisis response and execute it...


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