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Feature Story:

What The NLRB's Joint Employer Position Means For Franchisors »

By Marlén Cortez Morris

On July 29, 2014, the General Counsel of the National Labor Relations Board (NLRB) announced in a very brief statement that he was authorizing the issuance of formal unfair labor practice complaints against McDonald's and some of its franchisees in 43 cases involving employees of the franchisees. Without explanation, the General Counsel stated that the complaints alleging violations of the National Labor Relations Act (NLRA) will proceed against both the franchisor and its franchisees as "joint employers" if a settlement is not reached. The General Counsel's statement has been labeled an "attack" on franchising and has led to uncertainty about what it means.

General Counsel's statement is not law
The General Counsel wants the NLRB to abandon a 30-year-old standard and adopt a new, broader standard for determining the existence of joint employment status for purposes of the NLRA...

Feature Story:

Q&A: The ACA Rollout - What Franchisees Need To Know »

By Benjamin Geyerhahn

The Affordable Care Act has introduced widespread changes to the healthcare landscape. It has increased the availability, quality, and affordability of health insurance for the general population, regardless of age, gender, or pre-existing medical conditions. The ACA has also altered the guidelines for employer-sponsored insurance, which has thrown many small- and mid-sized businesses for a loop.

In 2015, the ACA employer mandate will require employers with 50 or more full-time employees (defined as an average of 30+ hours per week) to offer a minimum coverage health plan at affordable rates (less than 9.5 percent of an employee's household income). Additionally, companies with 200 or more employees are required to automatically enroll employees in employer-sponsored insurance with a waiting period of no more than 90 days...

Feature Story:

Minimize Risks From Franchisee Email And Social Media »

By Cheng Cohen

Email is dominating business communications, and social media is replacing much of what previously was done through print advertising. By all appearances, these and other electronic communication tools will increase in both usage and importance.

As a result, franchisors should consider if, to what extent, and how they should control the use of these mediums by those associated with the brand. It is not uncommon, for instance, for franchisors to assign email addresses to their franchisees and require that those email accounts be used in the operation of the franchised unit. Franchisors may also permit or encourage franchisees to use social media in connection with the promotion and operation of their businesses.

But control or oversight over franchisees' assigned email accounts and social media communications can expose franchisors to liability...

Feature Story:

Lead Generation Success: Measure Results To Improve Performance »

By Steve Olson

Audit your advertising and increase results

What you don't know, you can't measure. And what you can't measure, you can't improve! Successful recruitment programs invest in marketing intelligence and monitoring tools to 1) determine their most productive selling sources; 2) create compelling, direct-response advertising for each media source selected; and 3) stay ahead of or in step with the competition.

Good news for you smart execs! Many franchise companies still don't track their marketing performance - which provides competitive advantages for those intelligent franchisors who do successfully monitor, measure, and modify their lead generation programs. By knowing where you are and where you want to go, you build the shortest road to get there...


Learn More

Tune Up Your Team    

Franchise Update Magazine »

Issue III, 2014


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