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Feature Story:

Lead Generation Success: Measure Results To Improve Performance »

By Steve Olson

Audit your advertising and increase results

What you don't know, you can't measure. And what you can't measure, you can't improve! Successful recruitment programs invest in marketing intelligence and monitoring tools to 1) determine their most productive selling sources; 2) create compelling, direct-response advertising for each media source selected; and 3) stay ahead of or in step with the competition.

Good news for you smart execs! Many franchise companies still don't track their marketing performance - which provides competitive advantages for those intelligent franchisors who do successfully monitor, measure, and modify their lead generation programs. By knowing where you are and where you want to go, you build the shortest road to get there...


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Franchising's Leading Women    

Franchise Update Magazine »

Issue I, 2014


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