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SAN JOSE, Calif., Dec. 16, 2008 - Franchise Update Media Group, the leading industry resource for franchise development, today announced that its 2008 Annual Franchise Development Report (AFDR) was a cited source in a paper that was presented at the American Bar Association's 31st Annual Forum on Franchising. The Forum was held Oct. 15-17, 2008 at The Hilton Austin in Austin, Texas.
Attorneys Sarah J. Yatchak, Faegre & Benson LLP, and Carol Anne Been, Sonnenschein, Nath & Rosenthal LLP, presented a paper entitled "A Basic Overview of Franchise and Consumer Advertising Standards." Both consumer and franchise sales advertising are discussed in the paper, and the AFDR is a source for information regarding franchise advertising trends.
"Consumer and franchise sales advertising are important to all franchise systems," Yatchak said. "The AFDR identifies how advertising dollars are being spent and what programs franchisors find effective to recruit new franchisees, which is key to assisting franchisors develop their marketing strategies and determine their advertising budgets."
Founded in 1988, Franchise Update Media Group (FUMG) produces online franchise sites, magazines and conferences in franchising. Franchise UPDATE and Multi-Unit Franchisee are the leading independent franchise magazines, and Franchising.com, mufranchisee.com and FranchiseUPDATE.com provide the latest industry resources, news and information. The Multi-Unit Franchising Conference, and Leadership & Development Conference are annual industry events. Targeting franchise audiences online, in print and in person, FUMG delivers a unique combination of education and lead-generation sources that helps franchisors, multi-unit franchisees and suppliers achieve their growth objectives. For more information, please visit www.franchiseupdatemedia.com.