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The Annual Franchise Development Report (AFDR) from Franchise Update Media Group is a comprehensive research guide to sales and lead generation performance in franchise recruitment. The report drills down to industry categories, investment levels, and recruitment budgets; provides marketing costs information; reports the top-producing sales and lead sources; reveals performance evaluations of franchise websites and follow-up to prospect inquiries; and analyzes current and historical industry growth trends.
The data and analysis in this 150-page report have been helping franchisors for years to benchmark their sales performance, accelerate system growth, increase selling performance, and make smarter, more cost-effective advertising and marketing decisions.
We continually seek ways to further raise franchisor awareness of development standards, and to create additional benchmarks that will continue the evolution of best practices in franchise recruitment. We welcome your comments--and participation--to help us better shape the 2012 report.
Data gathering for the 2012 AFDR has just begun. To participate in next year's AFDR, contact Therese Thilgen at thereset@franchiseupdatemedia.com. All data is aggregated and kept completely confidential.
Survey Participants
126 franchisors representing 46,091 units:
Growth Plans for 2011
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Franchisors Exceeding Goals