2011 Outlook: Annual Franchise Development Report Predicts Slow Growth, Part 2 of 3

Each year, for more than a decade, Franchise Update Media Group has surveyed hundreds of franchisors about their sales and development practices and compiled the results in its Annual Franchise Development Report (AFDR).

This year, the AFDR gathered data on sales and recruitment practices from 126 franchisors representing more than 42,000 units (38,563 franchised and 3,528 company-owned). Their responses are sorted and analyzed to provide an in-depth view into the recruitment and development practices, budgets, and strategies of a wide cross-section of franchisors. Below are sample highlights from the report. (Click here to see sample highlights from Part 1.)

To learn more or order the 2011 Annual Franchise Development Report, click here.

Next month: More sample highlights from the 2011 AFDR, including measuring costs, referrals, qualifiers, web analytics, and website navigation.

AFDR DATA DRIPLET

View Original for Full Data Table

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