2015 AFDR Highlights: Recruitment Budgets & Spending
By: Eddy Goldberg
Published: February 2nd, 2015
2015 AFDR Highlights: Top Franchise Sales Producers
In the following months, FUSR will present highlights from the 2015 Annual Franchise Development Report (AFDR). The report is based on responses from 139 franchisors representing 36,313 units (32,693 franchised and 3,620 company-owned). This week: Top Sales Producers and Top Internet Sales Producers.
- Recruitment budgets. More than half (53 percent) said their 2015 recruitment budget will be higher than in 2014. Fewer than 1 in 10 (7 percent) said their budget for 2015 will be lower. And four in 10 are budgeting the same amount as they did last year.
- Where the money goes. Plans for the allocation of their 2015 recruitment budgets remained stable. In fact, its distribution has been fairly consistent for the past 5 years, despite all the excitement about social media. Internet spending by respondents peaked in 2010 at 50 percent, gradually declining in the following years to 44 percent predicted for 2015 (it was 45 percent in 2014). Spending for trade shows at 16 percent (same as 2014), print at 13 percent (15 percent in 2014), and public relations at 12 percent (same as 2014) mirrors allocations by respondents in previous years.
How To Order
The complete 2015 AFDR, with analysis and benchmarks, is available for $199. New for 2015 is a 5-video package that includes videos of presentations from this year's Leadership & Development Conference. The package, at $299, also includes the 2014 AFDR for comparing year-to-year survey results. For ordering information, call Sharon Wilkinson at 800-289-4232 x202, email sales@franchiseupdatemedia.com, or visit franchiseupdate.vizigy.com.
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