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Multi-unit and multi-brand operators continue to increase in number—and they’re getting bigger every year. These “dominators” grow their portfolios through acquisitions, new unit buildouts, refranchising, and buying up units from retiring franchisees. This trend accelerated during Covid-19 as smaller or weaker operators sell to larger and stronger ones.
That’s why we have to provide an “asterisk” to the rankings yet again this year: they were compiled from FDDs created during the pandemic—and thus are not as representative as in the past as franchisees both large and small divest units, file for Chapter 11 protection, or simply decide it’s time to retire or move on to new adventures.
On the upside, there are the franchisees and brands that quickly adapted, were deemed essential early on, or whose business model accommodated the evolving new normal (drive-thrus, delivery, carryout, smaller footprints, etc.). Banking on their good credit, solid infrastructure, and proven track record, these dominators moved forward and are creating historically large franchisee organizations that have changed the face of franchising.
Even during these post-pandemic (we hope) times, they continue to create jobs by the thousands, hiring young employees and providing a career path for them to grow. They do business with local suppliers—lots of them! And they give back to their communities, encouraging their employees to support local organizations and charities—especially now. (Think hurricanes, floods, droughts, and inflation.)
No franchisee gets to the top without years of hard work, sacrifice, perseverance, and an unwavering desire to be the best. So congratulations to this year’s Dominators!
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Note: Data based on most current FDDs.
Source: FRANdata