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Erick Muro, an experienced restaurateur, signed a six-unit deal to bring Bonchon, a Korean fried chicken concept, to Puerto Rico. Restaurants are slated to open in late 2026.
Muro was first introduced to Bonchon when his teenage daughter discovered social media love around the brand. They visited restaurants in the U.S., and Muro and his family have since joined the ranks of superfans.
"Few brands have sparked my passion the way Bonchon, and watching my daughter become a fan and seeing my whole family embrace it made me realize how naturally Bonchon connects with people," Muro said. "I believe Bonchon will resonate deeply with Puerto Rican culture and taste as it has the hearts of countries around the world, and we are excited to add Puerto Rico to that growing list of Bonchon-loving communities."
Bonchon is bringing its latest restaurant prototype to Puerto Rico. Launched in 2025, the restaurant prototype features a streamlined kitchen optimized for dine-in, takeout, and delivery.
"We're thrilled to expand into a new market with strong demand for Korean cuisine and a trusted, experienced partner," said Suzie Tsai, CEO, Bonchon. "As Korean food continues to gain global popularity, Puerto Rico presents an exciting opportunity for Bonchon to introduce our signature Korean fried chicken. Through our turnkey franchise program, we're committed to equipping our partners with the tools and support they need to succeed."