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Under the powerful theme of "Evolve," the International Franchise Association (IFA) held its 2026 Annual Convention, convening franchise executives, franchise business owners, and industry professionals from across the country.
The three-day convention, featuring new formats and experiences, is the premier event for franchising and brings thousands of people together from all three segments of franchising in the U.S. and around the globe, including more than 500 brands and 300 exhibiting parters.
"Franchising stands at an exciting inflection point, and 'Evolve' captures the spirit of adaptation, innovation, and forward momentum that defines our community," said Matt Haller, IFA president and CEO. "This year's convention was more than an event: It was a transformational platform where franchise leaders could connect, network, learn from the best, and position their businesses for sustained success in 2026 and beyond. IFA has transformational goals for the year ahead, and the Annual Convention set the association and our members on a strong path to achieve them."
Speaking from the main stage, Haller identified top priorities for the association and franchising at large, including passage of the American Franchise Act, telling the franchisee story, and strengthening the franchise business model by providing unmatched value for IFA members and the people they serve. Read the top takeaways here.
In addition to Haller, featured speakers this year included:
Haller announced the formation of the IFA Franchise Research and Innovation Center, a new centralized resource for franchising research connecting IFA members with new, recurring, data-driven insights. The center was developed in partnership with FRANdata, ProfitKeeper, FranConnect, and Franchise Business Review.
IFA also celebrated the five recipients of the IFA Major Awards, the most prestigious awards in franchising, and recognized more 200 franchise professionals who received their Certified Franchise Executive (CFE) designation, a record breaking number of graduates and new participants in the program that reinforces IFA's commitment to enhancing franchising from within.
Additionally, IFA's Franchise Means Local campaign was central throughout the event, providing opportunities for franchisees to share their story and local impact.
The event came a week after IFA released its annual Franchising Economic Outlook showing that franchise businesses enter 2026 positioned for continued growth after a 2025 marked by macroeconomic turbulence. The Economic Outlook projects franchising to create more than 12,000 new businesses, supporting nearly 8.9 million jobs. Franchise output is expected to rise by 1.6%, exceeding $920 billion dollars.