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The new Franchise Growth & Marketing Conference is rapidly approaching and will be held June 2-4 at the InterContinental Buckhead, Atlanta. Formerly the Franchise Customer Experience Conference (FCXC), FGMC is the new event for marketing leaders with a clear focus on unit-level economics, collaborative learning, and leveraging technology to drive growth.
Franchise Update Media created FGMC to help franchisors meet many of today’s challenges, such as rising acquisition costs, rapidly changing AI tech, evolving customer expectations, and increasing pressure to prove ROI at the unit level. It is designed for executives and teams responsible for turning brand strategy into unit-level revenue, stronger same-store sales, and greater franchisee profitability.
Across the franchise landscape, customer acquisition costs are rising, AI is reshaping expectations, and marketing technology is becoming more expensive and complex. At the same time, franchisees are demanding clearer ROI from brand marketing, and corporate strategy doesn’t always translate into unit-level profit. FGMC brings together the forward-looking marketers who are redefining how brands attract customers, convert demand, and drive measurable top-line growth across the network.
FGMC will offer several breakout sessions, each covering topics such as: “Driving Location-Level Results,” “Winning Today’s Value-Driven Guest,” MarTech, AI & Data That Actually Drives Growth,” and “Leading the Modern Franchise Marketing Org.” The conference will feature two keynote speakers: Michael Koch, co-founder and CEO of HubKonnect, and Jamie Siminoff, an entrepreneur and founder of the smart home and home security company, Ring, Inc.
The Franchise Innovation Awards will be announced, as well as the first reveal of the Annual Franchise Marketing Report (AFMR). Networking opportunities are a key part of the conference and offer a chance to connect with sponsors, solution providers, and fellow franchise leaders.
Customer expectations aren’t just changing; they’re evolving faster than ever. For those whose roles touch customer acquisition, brand growth, digital marketing, local marketing performance, technology, or the systems that support franchisee success, this conference will give them the insights, strategies, and connections to accelerate results across their network. Franchise executives who are serious about innovation, growth, and creating loyalty that lasts should not miss this opportunity to learn, network, and lead.
Register for FGMC now and take your customer experience strategy to the next level https://www.franchisegrowthmarketingconference.com/page/5653252/register.
Check out highlights from last year’s franchise marketing conference here: