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Sid Kapur, a veteran operator, plans to open his 14th Wetzels Pretzels at a Walmart in West Palm Beach, Florida.
He first joined the Wetzel's system in 2020 and now has expanded to open 14 locations across the country. Additionally, Kapur has more Wetzel's locations in the pipeline as he grows his portfolio.
"What stood out to me about Wetzel's early on was the strength of the brand and how well the concept operates in a variety of retail environments," Kapur said. "We've had a great experience growing with Wetzel's over the years, and we're thrilled to open this new location in West Palm Beach."
The West Palm Beach Walmart location, 9990 Belvedere Road, showcases the flexibility of the Wetzel's concept, offering a buildout design that is adaptable to the retailer's footprint.
"We're looking forward to continue expanding alongside Sid, who truly understands the guest experience and the strength of the Wetzel's brand," said Eric Weigel, brand leader of Wetzel's Pretzels. "This opening in West Palm Beach is another great example of the momentum we're seeing across the country as more operators recognize the flexibility and long-term potential of our concept."