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Experienced franchise operators Derek and Michelle Hincks signed a 13-unit agreement to expand Swig, the beverage brand, across Chicago's southwest suburbs.
The development agreement will introduce Swig's customizable drink experience to new communities, including Naperville, Crest Hill, Joliet, and Bolingbrook, with the first location scheduled to open in August.
"We've admired Swig for years, not only because it created the dirty soda category, but because of the way the brand brings people together and makes every visit a fun, memorable experience," Derek Hincks said. "As longtime fans of the brand, becoming franchisees felt like a natural next step after meeting the experienced executive team. Their passion and commitment to the business were contagious, and we knew we wanted to be a part of what they were building. We're eager to introduce Swig to the Chicago area, become part of these communities, and create places where guests can connect over something they genuinely enjoy."
Derek and Michelle Hincks, the husband-and-wife team who own Sip City Social LLC, bring a passion for positively impacting the communities they serve. Since relocating to the Chicago area in 2020, the couple has developed a strong appreciation for the region and has remained committed to supporting local schools, charitable organizations, and community initiatives. Their entrepreneurial mindset and people-first approach to business position them to introduce the Swig experience to guests throughout the southwest suburbs.
"Derek and Michelle bring the entrepreneurial mindset, franchise experience, and community-first values that we look for in our franchise partners," said Alex Dunn, CEO of Swig. "Their passion for creating meaningful guest experiences and investing in the neighborhoods they serve makes them an outstanding addition to the Swig franchise family, and we look forward to supporting their growth throughout the Chicago market."