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Longtime franchisee and area developer Samuel Batt of Batt Enterprises signed a new agreement with Famous Brands International to develop 15 Mrs. Fields and TCBY locations across three states. The agreement adds Georgia to Batt's existing North Carolina and South Carolina territories.
Batt currently operates 15 TCBY and two Mrs. Fields locations and is experiencing his strongest year in the history of his TCBY ownership with year-to-date sales up double digits compared with the same period last year. As an area developer, Batt is building on the infrastructure he has established in the Greater Charlotte market with further expansion across North Carolina, including the Research Triangle region of Raleigh, Durham, and Chapel Hill. His development strategy prioritizes suburban growth corridors and college-adjacent neighborhoods with experienced local operators to support long-term, sustainable growth.
"I'm proud to continue reinvesting in TCBY and Mrs. Fields," Batt said. "These are iconic brands that generations of customers have known and loved for decades, and we continue to see that connection translate into strong performance today. Expanding across the Southeast gives us the opportunity to bring high-quality frozen yogurt and freshly baked treats to more communities throughout the region. I look forward to growing both brands and introducing them to even more families."
A franchisee since 2010, Batt has played a pivotal role in the evolution of TCBY, including piloting the brand's first self-serve concept for the brand in Charlotte, an initiative that helped inform its broader rollout. In addition to operating his own locations, Batt supports other franchisees throughout the region by providing operational guidance and development support. He also takes pride in giving back to the communities his stores serve, having donated six figures over the years to local schools, sports organizations, and nonprofits.