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MRCO, a seasoned multi-unit franchise group, is leading Hawaiian Bros' growth across North Carolina, West Central Georgia, and North Alabama following a recently signed 34-unit development agreement. The first restaurant is expected to open in early 2027 and will be located at 112 Courtland St NE adjacent to Georgia State University.
"Bringing Hawaiian Bros' first physical location to Georgia comes with tremendous pride for us. It will mark a new milestone for the brand, and we're ready to share the island-inspired plate lunch with more Atlantans," said Imaan Ferdowsi, CEO of MRCO. "In the heart of Atlanta, this new restaurant will be a natural fit with locals who will appreciate menu items that are prepared fresh in-house with high-quality ingredients. We look forward to bringing our aloha spirit to the area as we grow throughout the region."
MRCO has more than 45 years of restaurant experience and an extensive portfolio of nearly 90 Taco Bell locations. Recently, the group expanded its development areas to include 10 more restaurants in the coming years in the contiguous markets of Birmingham, Ala., Columbus and Macon, Ga., and Auburn, Ala.
"The Southeast is a priority for Hawaiian Bros, and expanding in Georgia with a strong partner like MRCO is an important milestone," said Grant Kreutzer, senior vice president of franchise development for Hawaiian Bros. "This location will place the brand in a dynamic, fast-paced environment and set the stage for continued development."
Slated to open Q1 2027, the unit reflects a strategic step in the Hawaiian Bros expansion strategy targeting high-growth markets as the brand continues to attract experienced operators like MRCO. The new restaurant will join the brand's ghost kitchen in Decatur that serves Atlanta's eastside neighborhoods.