4 Tips for Attracting More Multi-Unit Franchisees

Every franchisor wants to attract a "certain type" of franchisee. Lately, the type of franchisee every franchisor seems to want is a multi-unit franchisee.

Okay, maybe not every brand wants to sell more units to fewer franchisees, but it's something I'm hearing about more and more: franchisors looking to attract deep-pocketed investors rather than hands-on moms and pops. And it makes sense. In theory, multi-unit franchisees are easier to manage, bring in more money, and in some cases, are more satisfied with the brand overall. What's common practice in food franchising - requiring franchisees to commit to opening multiple units as part of their franchise agreement - is now becoming common outside of food. But attracting multi-unit franchisees and keeping them happy isn't as easy as just changing your franchise agreement.

Molly Rowe is the editorial director at Franchise Business Review and reports regularly on today's top franchise opportunities and the latest trends in franchising. She oversees FBR's research and the publishing of its annual Top Franchises Guide, Top Low-Cost Franchises Guide, and many other specialty franchise reports. Contact FBR at info@franchisebusinessreview.com or 603-433-2270.

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