5 Ways To Strengthen Your Business Relationships And Grow Your Company

Another record year for entrepreneurship could be in store for 2022. But how many of these new business owners end up succeeding will depend on more than the quality of the products and services they offer.

Creating and nurturing customer relationships allow businesses to offer a more personalized and enticing customer experience, which produces the buyer loyalty that is vital to a company’s long-term success, says James Webb (www.jamesharoldwebb.com), a successful entrepreneur in the medical and fitness sectors and author of A Country Boy’s Journey To Prosperity.

“Relationships are the greatest asset an entrepreneur has,” says Webb. “To retain customers, it requires a process that turns every touchpoint with a customer into an opportunity for communication, trust, and mutual growth.”

But Webb emphasizes that an entrepreneur’s success is also highly contingent upon the strength of other business relationships as well.

“Good relationships with employees bring new meaning to work, strong productivity, and new ideas that carry the business forward,” says Webb. “Relationships with financial partners allow you to take risks. Mentors and colleagues can help you view strategy and processes through a different lens.

“The more you cultivate all of these business relationships, the more you, they, and your business can grow. But you can’t take them for granted. Relationships are gardens that need tending.”

Webb offers these tips to entrepreneurs on how to strengthen their relationships with customers and other business associates:

“It’s critical to be humble enough to understand that you need great relationships to succeed as an entrepreneur,” says Webb. “I’ve seen talented people fail because they thought they could do it alone.”

James Harold Webb (www.jamesharoldwebb.com) is the author of Redneck Resilience: A Country Boy’s Journey To Prosperity. His career in radiology saw him rise from a technologist to becoming a leader in the industry as the entrepreneur of several companies focused on outpatient medical imaging, pain management, and laboratory services. In 2014, Webb turned his attention to the fitness sector and developed, owned, and oversaw the management of 33 Orangetheory Fitness franchises throughout North Texas. They were all sold to a private equity group in 2019. He currently owns the franchise rights for Dallas, Austin, and Houston for BeBalanced Centers, a homeopathic hormone weight-loss franchise. His team has three stores open with plans for another 15 to 20 over the next four years.

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