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The historical emphasis on marketing has been to younger age groups (18–34, 18–49, Gen X, Millennials, Gen Y, Gen Z, Gen Alpha, and whatever comes next). Well, some of those younger age groups have aged, and today have both the numbers and the disposable income to be worthy of consumer marketers’ interest! (And many on the younger end of these groups have parents who need care.) Here’s a short argument for targeting them in their current stage – 50, 60, 70, and more – depending, of course on your brand.
They may not be stopping in for a triple-stacked burger or ghost pepper burrito, but they do have outsized spending power – and needs that include continuum of care from home services to assisted living to nursing home care. They also like to travel, want to remain active as long as possible, and age at home, which also means ample opportunities for home services brands.
Franchise brands targeting seniors have been “booming” for years, as have their prospects for future growth. Also booming are the opportunities this group represents. Here’s a quick sampling to start your entrepreneurial juices flowing (and perhaps redirect a few of your marketing dollars):
Interested in diversifying your portfolio and/or serving seniors? For a quick start, here’s a list of 15 senior care franchises to whet your appetite. (We don’t endorse any of them. For more information about franchise opportunities, visit franchising.com.)