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“Just when you thought it was safe…” After a tough year-and-a-half, life under Covid was looking better. Then came the Delta variant and daily life seemed to reverse course. Yet, even as consumers returned to shopping in person, eating out again at restaurants, and releasing all that pent-up demand, another surge awaited, exacerbated by the unvaccinated. Reality aside, marketers must market and the winners will adapt! And we all must carry on, regardless. So here’s what’s trending in franchise consumer marketing and related news as of late August 2021.
August Report Shows Most Businesses Expect a Slowdown from the Delta Surge
Consumer Sentiment Sinks Amid the Delta Variant Spread
47% of SMBs Fear New Government Shutdowns as Delta Variant Surges
Inspire Brands, Marriott, & GM Financial Share Their Current Obsession: The Customer
Aug. 25 – Webinar with Mastercard CMO: Mastering the New Marketing Mindset for Tomorrow’s Consumers
Study Indicates Ads Placed in News Media – Especially Print – Outperform Social
Data Shows Email Is Highly Effective for SMBs
Consumers Trust User-Generated Content Most
74% of Consumers Expect a Hybrid Customer Buying Experience
54% of Online Shoppers Read Reviews Before Every Purchase
Full-Service Restaurants Tap into Off-Premises Potential
First-Party Data Is Your Future
What Marketers Need To Know About First-, Second-, and Third-Party Data
Zero-Party Data: An Optimal Path to Personalization (White Paper)
Attribution: Catalina, Adquick Launch Service Measuring Lift from OOH
Wendy’s Inks 700-Unit Ghost Kitchen Deal; Will Build Stores in Walmarts
Ghost Kitchen Provider Reef Is Launching Its Own Consumer-Facing App
Bojangles Puts Its First Food Truck on the Road
Restaurant Gift Card Sales Are Surging
National Customer Foot Traffic Report
How To Incorporate Brand Ambassadors Into Your Influencer Marketing Strategy
Beyond Influencers: How To Maximize Your Reach and Brand Loyalty
How Crunch Fitness Stayed in Shape During Covid
Lessons from Domino’s Focus on Digital – Q&A with New Business Book Author
Report: Amazon Plans To Open Its Own Brick & Mortar Department Stores