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Welcome back to our monthly news roundup for franchise consumer marketers. Whether the pandemic is finally behind us or a winter “trifecta” (Covid, flu, RSV) awaits, the changes Covid wrought are here to stay, and businesses will be adjusting for years to come. If you have news items, trends, reports, or studies you think will be useful to CMOs and our other franchise consumer marketing leaders looking to navigate the new future, please forward them our way! And now, the news…
Google’s “Year in Search” 2022 Reveals Which Terms Were Trending This Year
2023 Global Consumer Trends (Qualtrics Ebook)
Restaurants: What We Foresee in 2023 (Technomic White Paper)
How To Exceed Customers’ Service Expectations Across All Online Channels in 2023 & Beyond (Ebook)
2023 Channel Marketing Planning Guide (Forrester)
4 Ways Your CTV/OTT Ad Dollars Can Work Harder in 2023
The Power of OTT Streaming and Resurgence of Local Marketing (White Paper)
6 Tips on How To Build a Strong Company Culture You Can Be Proud Of
Top 5 Ways To Improve Your Customer Retention Rate
Millennials Are Changing What It Takes To Succeed in Sales
Restaurants, Grocery Stores Battle Over Consumers’ Stretched Dollars
What Multichannel Marketing and Bruce Lee Have in Common
Should Your Franchise Be on TikTok?
Domino’s Pizza Invests in EV Fleet To Help Recruit Drivers
Technomic Predicts Rise in In-Person Dining for 2023
Subway Stocks Fresh Sandwiches in AI Vending Machines
How Publishers Are Labeling Their Audiences for Advertisers’ Benefit