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Marketers have been scratching their heads for 3 years now since Covid arrived, trying to keep up with changing consumer behavior. Even the weather is uncertain: In the U.S., January 2023 was the 6th warmest on record (or 7th depending on who you ask). It also clocked in as the 3rd wettest, all in the midst of ongoing droughts. Count your blessings, consumer marketers: You’re not in the weather forecasting business! But you still must make decisions amidst uncertainty, planning a budget each year to hit a moving target, no matter which way the wind blows… and tack and jibe accordingly to reach your goals.
So, if you have news items, trends, reports, or studies you think will be useful to franchise consumer experience marketers as they toss and turn in 2023, please forward them our way!
Deloitte’s 2023 Retail Industry Outlook Available as a Free Download
9 Post-Covid Marketing Trends To Watch in 2023
Why the Metaverse Will Matter for Customer Experience
More Marketers Experimenting with AR/VR & AI as the Tech Becomes More Accessible
How Retailers Can Capitalize on the 5 Types of Shoppers
5 Brick-and-Mortar Retail Trends for 2023 from Placer.ai
The Definitive Guide to Paid Social Management for Franchise Marketers (Report)
Why Instagram and Facebook Are the Most Preferred Channels for Advertising in 2023
Instagram Posting Tips for 2023: 3 Key Areas of Focus
Judge Sides with FTC in Battle Over Fake Reviews at Roomster
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Is Starbucks’ Rewards Program Modeling Itself After Platinum Credit Cards?
Chili’s Closes Test Delivery-Focused Store After 2 Months