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SAN JOSE, Calif., June 3, 2011 - Franchise Update magazine, published by Franchise Update Media Group (FUMG), launched its new look and feel with the Q2 2011 issue. The latest edition shows off the design facelift and also introduces the expanded and reorganized content - Leadership, Growth (sales and development), and Consumer Marketing sections.
"The content changes reflect the changing demands in the marketplace and provide business intelligence about the topics that are most important to our franchise industry executive audience," said Therese Thilgen, CEO of FUMG. "The editorial focus is on development in all three areas - franchise leadership and management, consumer marketing initiatives, and franchise growth."
In addition to the changes in its flagship publication, FUMG is also launching the Franchise Consumer Marketing Conference. The premier event will be held at the Omni in San Francisco, June 14-15, 2011.
"These changes reflect our commitment to remaining the leader online, in print and in person in providing the industry insights, information, and resources that address the primary concerns of our franchise executive audience," Thilgen said.
Founded in 1988, Franchise Update Media Group (FUMG) produces online franchise sites, magazines, research, books and conferences in franchising. Serving franchise audiences online, in print and in person, FUMG delivers a unique combination of education and lead-generation sources that helps franchisors, multi-unit franchisees and suppliers achieve their growth objectives. For more information, please visit www.franchiseupdatemedia.com.