How Data Can Help With Recruiting

By: Peter Harrison
Published: April 30th, 2019

Last year, Snag CEO Peter Harrison wrote in Multi-Unit Franchisee magazine about 5 "up-and-coming trends" that he saw bringing change to the multi-unit franchising workforce. He based his thoughts on what he had heard at the company's Hour Minds annual customer conference. The event attracted more than 350 brands and thought leaders who met and talked about the now and next of hourly work over three days, 20 sessions, and countless side conversations.

If you recruit and retain hourly workers, here's another one of Harrison's tips:

• Data is your secret recruiting weapon. When it comes to keeping all of your locations fully staffed, having the right data can make all the difference. We heard firsthand how multi-unit operators are diving into their recruiting funnel metrics--including time to fill, retention rate, etc.--to improve their recruiting processes. Being able to hone in on where their process needed the most attention gave major brands such as Captain D's the chance to cut down on applicant drop-off and give their location managers better tools to find the best people. Focusing on the most relevant information for your business can give you more control over how your teams hire.

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