Nontraditional Locations as Lead Generators

Nontraditional locations, typically seen as a vehicle for spreading a franchise brand into new places to reach a captive audience, also can serve as an additional lead generation tool, part of your overall development strategy. Let's consider a few instructional examples.

The point, of course, is that the more you place your brand in unusual (nontraditional) locations, the more likely it is to be seen by potential franchisees - who otherwise may never have run across it. In addition to those sites mentioned above, nontraditional locations include highway rest stops, train stations, golf courses, resorts, conference centers, senior-living centers, supermarkets, primary and secondary schools, convenience stores, hospitals, office buildings, and long-term care facilities.

Whether you're looking for a recent college graduate or a newly minted veteran in search of a civilian career, an entrepreneur on the move or someone just out for a good time at a show or sporting event, by locating in nontraditional sites you can generate new leads - and even make a little money in the process, instead of spending it.

For more on nontraditional locations, see the next issue of Franchise UPDATE magazine, Issue 2, 2010, available online in mid-May.

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