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The study evaluated the websites of each of the top 100 franchises and, based on the results of our research, separated the sites into four categories: well optimized, moderately optimized, insufficiently optimized and non-optimized. The criteria used included title tags, meta tags, alt tags, content, keywords, optimization content, site architecture, spiderability, link data and local search optimization to determine the comprehensive level of optimization for each site. In addition, search position for each site's relevant keywords and use of local search strategies were evaluated.